The "News" application is a program that allows you to quickly and easily add new content to your website - created both with the BOWWE website maker and in any other related tool. How does this affect you to attract new customers and gain their trust? Above all, the application allows you to quickly increase search results! How is this possible? Google, Bing, Yandex, and other search engines value active pages - i.e. pages that are updated frequently. Ironically, most sites on the Internet - including your competitors - are not generally updated. So if you frequently add new content to your website - and this is what the "News" application is for - you will have a great chance! Search engines will notice your website's activity and will reward you with an increase in its position in search results!

Take advantage of it and tell them what they want to hear! With the "News” application, you will create concise, attention-grabbing news that will effectively attract customers' attention! They are very short (2-5 sentences are enough) and do not require such attention to the quality and form of the text as e.g. blog entries - hence you can create and publish them quickly. At the same time, they are very effective and engaging. Thanks to them, you will encourage you to use the services of your company, and your direct and professional messages will allow you to build the image of an expert in the industry.

How else can you grab a hold of the recipient's attention? Of course, a picture! Therefore, you can always add photos, graphics, or videos to "News". You can find legal, free, and high-quality photos in stock libraries such as Pexels or Pixabay.

Recipients always look first at the websites that are in the highest search results. For a website to be highly positioned, it must meet many guidelines. We have already mentioned that a very important condition is its activity, i.e. how often the content on the website is updated. For search engines, an active website is much better because:

1. It is constantly developing,
2. It is being improved and expanded,

And the search engine places such pages among the top results.

What's more, the news you add should contain keywords. They inform search engines what a given page is about and allow them to better match the phrases searched by Internet users.

Remember to match the content of the news with attractive keywords that will help your customers find your business online!

Warning! Also, be sure to consider keywords with more than 2 words (known as longtail phrases). They will help you achieve results faster!

Regularly published news also allows you to build a positive image - yours or your company - as an active professional who is always up-to-date in the industry. Frequent publishing means that your company is active, is up to date with news in the industry, cares about knowledge in its specialization, is constantly developing ... and this translates into trust! And who wouldn't want to work with such a company?

In the table below you will find some examples of application strategies and the goals you can achieve with this. Of course, you can combine them with each other.