News

$143,000,000. This is how much the Huffington Post, the world's most profitable news blog, earned in 2020. This figure may seem cosmic. However, it perfectly shows how powerful an internet blog is in generating profit.

 

More and more stationery companies are operating on the Internet. Are you also looking for benefits on the net? A blog is one of the best proven ways to make money effectively on the Internet. Do you think that having a blog is very expensive and that only big companies can afford it? Quite the opposite: modern technology allows you to create a blog in record time. What's more, small and medium-sized companies and the self-employed are the ones who earn the most with a blog. Having a corporate blog can bring many advantages. Below we present the most important ones.

 

The biggest advantages of having a corporate blog

 

Increased traffic on search engines

 

How can new users find your website on the Internet? There are several possibilities:

 

1. Direct search - The user enters the name of your company and goes directly to your website. This is a very valuable move. It shows how many people, instead of looking for opportunities on the Internet, turn directly to you. However, remember that this is only done by those who already know your company . And what matters to you is the new people that you can win as new customers.
2. Paid Promotion – You can download traffic to your website through paid advertising campaigns, for example, Google Ads. Of course, its effectiveness will depend on your campaign optimization skills (you can learn it) and your budget. It can't be too small because the campaign will also reach a few recipients. Also, the campaign will stop working if it reaches the budget.
3. Get Free Search Traffic - Sounds nice, but am I getting it? Through the company blog! Every time you publish another blog post, you will increase the number of subpages indexed (ie, registered and ranked) of your website in the search engine.

 

An average business website usually has several subpages:

 

• Homepage
• About us
• Our offer
• Keep in contact with
• Gallery

Think about the great advantage of a website with a Blog subpage in addition to the subpages mentioned above and its 20 high-quality articles. Publishing two articles a week, you will achieve this result after 2.5 months.

 

 

The high positioning of your website

 

A company blog is an excellent support for your website to reach the best positions in Google. The regularity in the publication of new posts is valued and rewarded by search engines. Every new content on your website (ie blog articles) is a message to the search engine that your website is developing and useful . It's simple.

 

Each new article has a lot of content, full of keywords. Thus, blogging increases the number of keywords that your website will appear after entering the search engine. And the more keywords, the higher your site will rank. Thus, a company blog significantly increases the chance that your website will be shown to new users that you will be able to reach with your offer.

 

Remember! Blogging is a fantastic support in the process of positioning your website!

 

Be open to content marketing and effective promotion on social media

 

The mere operation and development of a blog can bring you significant and profitable benefits. But the additional promotion of your content can take your blog -along with the benefits- to a previously unattainable level.

 

Therefore, it is worth using social media because it is perfect for content marketing. Recipients gladly accept how-to articles, infographics, rankings, videos... all content that can educate users and provide them with interesting information on social media.

 

Social networks also offer the possibility of sharing and commenting, thus increasing the chances that your content will reach a wider audience.

 

You can take advantage of the paid promotion to give your content a wide reach. However, we advise you to start by creating a group that brings together people who are interested in using your services or products. By publishing your content there, you will ensure a regular flow of traffic to your blog .

 

Create an engaged customer community

 

Your blog is dedicated to your audience. The content that appears in it should provide exciting insights or refer to your problems and suggest the appropriate solution.

 

If you follow this, you will quickly establish a positive relationship with your audience: you will be valued as a person (or company) that creates interesting content and provides free and , most importantly, useful knowledge!

 

It is worth taking advantage of it and start creating a loyal community of committed customers around your blog (and, therefore, around you or your company). There are several ways to do it

 

1. Facebook Groups - we've already mentioned that. It is the easiest method and should be the first step in creating a community. To do this, get to know yourself better. Create a closed group on Facebook that will be a place to establish and deepen contact. Invite your loyal customers to join. You can encourage them to do so by saying that group members will be the first to access new content or products that appear on the web or be the first to receive discount codes. There are many options.
2. Comments on your blog: another step that you should take initially. Thanks to this, you will allow your public to express their opinion (and people like it a lot) about your texts. Even if they don't like something, consider their opinion as feedback that will help you create even better content. Comments can also become a place for interesting discussions to get to know your customers better. Plus, they can always give you ideas for new items!
3. Newsletter - People like to stay up to date and follow creators who post valuable content. Therefore, as soon as possible, you should consider offering your recipients the possibility to subscribe to your blog by subscribing to the newsletter. You can encourage them to do so by telling them, for example, that as newsletter subscribers they will receive access to exclusive content reserved just for them.

 

By creating a newsletter, you will also get a mailing list with only people who are very interested in your content. It is between them that it will be most comfortable to sell your offer.

 

 

Build trust, authenticity and an image of an expert

 

Another advantage of having a corporate blog is that you will automatically become an expert. Your recipients will perceive you as authentic (something very important nowadays) and you will earn their trust. How exactly does it work? Check it out:

 

1. Authenticity - You are authentic not only by showing that you have nothing to hide from your readers. You share exciting knowledge for free, describe your views and experiences, willingly discuss with your readers and encourage their participation. You build a positive relationship. You create a community (see the previous paragraph). It is easier and better to sell in such a society.
2. Build and Inspire Confidence - Want to Earn Money Online? You can't get it without confidence. In order to become your customers, your website visitors need to be sure that you are a trustworthy company (or freelancer). Otherwise they will never buy from you. The better they know you and your activities (and can be informed, for example, through a company blog), the more they will trust you. Of course, relationships with customers, just like relationships with any human being, must be cared for. Trust takes a long time, but remember that it can be lost quickly.
3. Image of an expert - By dedicating yourself to running a blog, you automatically become an expert in the described field. Of course, when you're just starting out, you'll be continually learning new things in your area. However, by starting a blog, you send a clear signal to your audience: I know what I'm writing about and I'm not afraid of my opinions. To reinforce this message, make sure your content is rich and quality. Your audience will perceive you as a subject matter expert. Success is in your pocket when your content addresses specific audience concerns.

 

monetize your blog

 

The more audiences you have, the more valuable your blog will be for other businesses to promote their products or services.

 

The more audience you have, the more you can earn from your blog. The main ways to earn money are mainly:

 

sponsored articles

This cooperation is based on the publication of specialized articles on your blog following the guidelines agreed upon in the negotiations with the company. You can propose your blog to a company yourself, but in this case companies go more often to bloggers . They can also come to you.

 

banner advertising

When your blog reaches a certain level of popularity, you will be able to sign up for various programs that provide banner ads (eg Google AdSense, Salesmedia, Ceneo). Next, place banners on your blog announcing products related to the theme of your blog.

 

Affiliate and Affiliate Programs

Membership is based on placing links to specific services or products in published texts. If a visitor to your website clicks on a certain link and purchases a certain product or service, you will receive a commission. Since the visitor has purchased a blog ad, part of the profit will go to you. This is another reason why it pays to create an engaged community around your blog: those people are more likely to buy the product/service you recommend.

 

Cooperation with brands or agencies.

Brands frequently carry out promotional campaigns. They know that if they want to convince consumers of their products, they must first convince the online creators that these consumers read and trust.

 

When your blog has a great reach, you will establish a direct collaboration with a brand. In this case, there is great freedom regarding the type of collaboration: it depends solely on the contract between a certain brand and the creator (owner of the blog).

 

Facilitate the sale of your products

 

You can read more about this method in the next paragraph :)

 

easier sales

 

 

 

With a corporate blog, you can easily convert your website visitors into new customers. The blog is the perfect space to dispel any doubts from the buyer . Offer and sell your product on your website. For example, you can describe its features and specifications in detail, compare it with competing products, and tell your potential customer everything that might interest them before they buy it.

 

An effective blog is also a more generous guarantee of profiting from the products or services you have just launched on the market. Regular readers of your blog will be very interested in the news that you launch on the market. They will be more willing to spend money to try them, and then they will share their opinions, for example, in the comments or by writing you emails.

 

Do you run the blog yourself or commission it?

 

It depends on your resources and the objective that you have set for the blog.

 

If you simply don't have time and want new content to appear on your website regularly, outsource your blog to a reputable company.

 

If the blog is going to be a tool for your company to improve positioning and you don't know SEO - outsource the blog to a reputable company.

 

If you're interested in maintaining a close, personal relationship with your audience and building a community, it's worth considering starting a blog.

 

Whatever your situation, it is worth considering creating a blog on the BOWWE platform. It is a universal solution - BOWWE allows you to set up and manage a blog yourself without the need for knowledge of programming, positioning, page creation, etc.

 

If you don't have time to run it, you can leave it to us and we'll create a blog that's perfectly tailored to your industry, business goals, and audience.

 

Are blogs the most valuable, especially for small and medium-sized businesses?

 

Many small and medium entrepreneurs do not consider the blog as a tool to earn more money. They often equate it solely with the informational and imaging function. As you already know, that is not true.

 

Therefore, there is very little competition in small and medium-sized businesses when it comes to corporate blogs. Very few small businesses decide to take this step, which is paradoxical because a blog is a much less expensive tool than, for example, a Google Ads campaign.

 

And its positive effects are visible for much longer.

 

For these reasons, if you run a small or medium-sized business, you should think very carefully before creating a corporate blog.

 

Summary

 

Having a corporate blog is a great way to grow your business on the Internet and increase your profits. Creating unique and meaningful content for your blog can be challenging at first, but the benefits are worth it!

 

If you don't have time to create and manage a blog, please contact us. We will help you create a professional blog that will ensure a constant flow of traffic to your website.