7 Beauty Website Templates For Salon Owners & Beauty Artists

7 Beauty Website Templates For Salon Owners & Beauty Artists

Karol Andruszków
12-06-2025
Reading time: 20 minutes
Illustration of beauty salon web templates floating like cards around a female entrepreneur
If you’re in the beauty industry and still don’t have a website (or you're stuck with one that looks outdated or messy), it’s time for a serious glow-up (and no, you don’t need to hire a designer). With BOWWE’s ready-to-use beauty website templates, you can get online fast, look professional, and finally have a site that actually works for your business.

I know that building a beauty website from scratch can feel overwhelming. But these templates? They're made for real salon owners, makeup artists, and skincare experts who want to grow their brand without wasting time or money. Let’s walk through your options and find the perfect fit.

Best 7 beauty website templates that WOW

The beauty industry is competitive and your website is often your first impression. Whether you offer facials, lashes, makeup services, or full spa packages, your site needs to reflect your style and skills and make it easy for clients to book, browse, and trust you.

The best part? You don’t have to be a tech expert to own a beauty website that shows your full potential. BOWWE’s beauty website templates are: 

  • Beautifully designed
  • Super easy to customize (even for beginners)
  • Built with SEO in mind (so new clients can find you)
  • Free and mobile-ready
  • Backed by in-deep business analysis

Let’s dive into the best beauty salon website templates available and see which one matches your beauty brand.

1. Beauty salon website template 

Beauty salon website template by BOWWE

Explore This Beauty Template

This beauty salon website template is pure elegance. The first thing you notice is the strong, high-end look, perfect for salons that want to build instant trust. At the top, there's a bold header with space to showcase your best photos (like a close-up of glowing skin or a dramatic eye look - basically, what sells your service best).

You’ve got clearly labeled sections for services category, so clients can immediately see what you offer. There’s no clutter, everything is clean, organized, and designed to guide people to book with you fast.

In the About Us section you can tell your story. It feels personal, and that matters a lot in the beauty world. You want potential clients to feel like they’re in the hands of someone they can trust and this layout helps with that. 

2. Cosmetic website template 

Cosmetic website template by BOWWE

Explore This Beauty Template

Right away, this cosmetic website template just feels fresh and luxurious. It’s got soft tones, beautiful product displays, and calming visuals, the kind of design that makes people feel like they can trust your brand with their skin.

There’s a sleek Our Products section that lets you show off your bestsellers with gorgeous product photos and short descriptions. It looks like something out of a high-end brand catalog, but you don’t need a designer to make it work. It’s all built-in and super easy to customize.

The What We Can Do for You section highlights your beauty treatments. You can list prices, add before/after pics, and even direct users to booking right from there. It’s clear, scroll-friendly, and mobile-optimized. . 

3. Beauty clinic website template

Beauty clinic website template by BOWWE

Explore This Beauty Template

This beauty clinic website template is elegant, calming, and seriously polished. It's perfect for estheticians, skincare professionals, and med spa owners who want to present their services in a clean, organized way - without the stress of building everything from scratch. 
The Our Treatments section is beautifully laid out with tabs for different services offering, letting you showcase services like laser skin resurfacing, dermal fillers, and chemical peels. And yes, there's a "Book Now" button right there, because you don’t want to waste time sending people through five pages just to schedule.

There’s also a lovely About Us block that lets you highlight your team, your mission, and why clients love your clinic. Bonus points for the real customer reviews section, because trust is everything in this industry, and seeing happy clients builds that instantly. The whole beauty website template is gentle on the eyes but full of strong selling points.  

4. Makeup website template

Makeup website template by BOWWE

Explore This Beauty Template

This free makeup website template is minimal, stylish, and striking. The homepage immediately draws attention with a bold image slider featuring your best work.

The About Me section is perfect for makeup artists who want to build trust with new clients. You get space to talk about your background, your passion for beauty, and the kind of clients you love working with.

There’s also a Gallery section that puts your work front and center. Upload before-and-after photos, wedding shots, or editorial makeup looks. It’s easy to manage and really helps you stand out in a sea of Instagram-only portfolios.
Need to show off your rates? The Pricelist is already designed and ready to go. You can list everything from bridal packages to glam sessions and travel fees!

And of course, there’s a Contact section with a built-in form so clients can easily get in touch or book online.

5. Beauty parlour website template

Beauty parlour website template by BOWWE

Explore This Beauty Template

This beauty parlour website template it’s designed to feel minimal but warm, perfect for salons that offer a mix of services and want to keep things looking polished but not too busy.

At the top, there's a beautiful headline space with client images that help you create that “wow” moment right away.

The Our Treatments section is thoughtfully divided into clear categories. You can list out everything from basic treatments, to more niche services. Each treatment has a small blurb, so your visitors quickly get what it is and why it matters. Plus, there’s a clean “Book Now” button placed right where it needs to be. 

6. Cosmetology website template

Cosmetology website template by BOWWE

Explore This Beauty Template

Cosmetology website template it’s modern but soft. There’s a hero section for your intro and call-to-action and right below that, you can feature your best images that showcase your services.  
What stands out most is the Treatments We Offer section. You can list everything from deep cleansing facials and massage to more advanced procedures (you can literally rename the cards to anything - super flexible). The layout is scroll-friendly and easy to read on mobile, which is key since most users browse on their phones.

The About Us block is perfect for creating trust. Whether you’re a solo esthetician or a full team, you can tell your story and highlight your credentials. Just clean, confident info with beautiful supporting visuals.

7. Skincare website template 

Skincare website template by BOWWE

Explore This Beauty Template

The first thing that stands out is the nature-inspired design of this skincare website template and the hero section sets the tone with a customizable message.

Right below, the Our Treatments section is clearly broken into categories. You can list everything from Hydrafacials and Laser Skin Rejuvenation to Massage. Each service comes with space to explain what it is and why it’s worth trying, which is huge for building client confidence, especially for first-timers.

There’s also a dedicated Reviews block that builds instant trust, plus a Contact Us section with a super simple online booking form - no more chasing down DMs or emails.

The About Us page is another highlight. You can keep it short or go deeper into your experience, certifications, or treatment philosophy. Either way, it helps potential clients feel like they know you before even stepping into your beauty salon. 

Choosing your beauty salon website template - summary  

Whether you're a beauty salon owner, a freelance makeup artist, or run a full cosmetology clinic, BOWWE has beauty salon website templates that are:

  • SEO-optimized to help you get found on Google
  • Responsive so they look amazing on mobile
  • Free to use and easy to customize
  • Created by experts based on 20+ hours of beauty business research
  • No coding required

Each beauty website template is built with your real needs in mind, from showcasing treatments and client reviews, to handling online bookings and telling your story.

I’ve seen too many amazing beauty professionals hide behind outdated or no websites. If that’s you, this is your sign - pick a template, customize it in minutes, and finally show the world what your beauty brand is all about.  
Article by
Karol Andruszków

Karol is a serial entrepreneur, e-commerce speaker among others, for the World Bank, and founder of 3 startups, as part of which he has advised several hundred companies. He was also responsible for projects of the largest financial institutions in Europe, with the smallest project being worth over €50 million.

 

He has two master's degrees, one in Computer Science and the other in Marketing Management, obtained during his studies in Poland and Portugal. He gained experience in Silicon Valley and while running companies in many countries, including Poland, Portugal, the United States, and Great Britain. For over ten years, he has been helping startups, financial institutions, small and medium-sized enterprises to improve their functioning through digitization.

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