I know that building a beauty website from scratch can feel overwhelming. But these templates? They're made for real salon owners, makeup artists, and skincare experts who want to grow their brand without wasting time or money. Let’s walk through your options and find the perfect fit.
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Best 7 beauty website templates that WOW
The best part? You don’t have to be a tech expert to own a beauty website that shows your full potential. BOWWE’s beauty website templates are:
- Beautifully designed
- Super easy to customize (even for beginners)
- Built with SEO in mind (so new clients can find you)
- Free and mobile-ready
- Backed by in-deep business analysis
Let’s dive into the best beauty salon website templates available and see which one matches your beauty brand.
1. Beauty salon website template

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You’ve got clearly labeled sections for services category, so clients can immediately see what you offer. There’s no clutter, everything is clean, organized, and designed to guide people to book with you fast.
In the About Us section you can tell your story. It feels personal, and that matters a lot in the beauty world. You want potential clients to feel like they’re in the hands of someone they can trust and this layout helps with that.
2. Cosmetic website template

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Right away, this cosmetic website template just feels fresh and luxurious. It’s got soft tones, beautiful product displays, and calming visuals, the kind of design that makes people feel like they can trust your brand with their skin.
There’s a sleek Our Products section that lets you show off your bestsellers with gorgeous product photos and short descriptions. It looks like something out of a high-end brand catalog, but you don’t need a designer to make it work. It’s all built-in and super easy to customize.
The What We Can Do for You section highlights your beauty treatments. You can list prices, add before/after pics, and even direct users to booking right from there. It’s clear, scroll-friendly, and mobile-optimized. .
3. Beauty clinic website template

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There’s also a lovely About Us block that lets you highlight your team, your mission, and why clients love your clinic. Bonus points for the real customer reviews section, because trust is everything in this industry, and seeing happy clients builds that instantly. The whole beauty website template is gentle on the eyes but full of strong selling points.
4. Makeup website template

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The About Me section is perfect for makeup artists who want to build trust with new clients. You get space to talk about your background, your passion for beauty, and the kind of clients you love working with.
There’s also a Gallery section that puts your work front and center. Upload before-and-after photos, wedding shots, or editorial makeup looks. It’s easy to manage and really helps you stand out in a sea of Instagram-only portfolios.
And of course, there’s a Contact section with a built-in form so clients can easily get in touch or book online.
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5. Beauty parlour website template

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At the top, there's a beautiful headline space with client images that help you create that “wow” moment right away.
The Our Treatments section is thoughtfully divided into clear categories. You can list out everything from basic treatments, to more niche services. Each treatment has a small blurb, so your visitors quickly get what it is and why it matters. Plus, there’s a clean “Book Now” button placed right where it needs to be.
6. Cosmetology website template

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The About Us block is perfect for creating trust. Whether you’re a solo esthetician or a full team, you can tell your story and highlight your credentials. Just clean, confident info with beautiful supporting visuals.
7. Skincare website template

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Right below, the Our Treatments section is clearly broken into categories. You can list everything from Hydrafacials and Laser Skin Rejuvenation to Massage. Each service comes with space to explain what it is and why it’s worth trying, which is huge for building client confidence, especially for first-timers.
There’s also a dedicated Reviews block that builds instant trust, plus a Contact Us section with a super simple online booking form - no more chasing down DMs or emails.
The About Us page is another highlight. You can keep it short or go deeper into your experience, certifications, or treatment philosophy. Either way, it helps potential clients feel like they know you before even stepping into your beauty salon.
Choosing your beauty salon website template - summary
- SEO-optimized to help you get found on Google
- Responsive so they look amazing on mobile
- Free to use and easy to customize
- Created by experts based on 20+ hours of beauty business research
- No coding required
Each beauty website template is built with your real needs in mind, from showcasing treatments and client reviews, to handling online bookings and telling your story.
I’ve seen too many amazing beauty professionals hide behind outdated or no websites. If that’s you, this is your sign - pick a template, customize it in minutes, and finally show the world what your beauty brand is all about.
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Karol is a serial entrepreneur, e-commerce speaker among others, for the World Bank, and founder of 3 startups, as part of which he has advised several hundred companies. He was also responsible for projects of the largest financial institutions in Europe, with the smallest project being worth over €50 million.
He has two master's degrees, one in Computer Science and the other in Marketing Management, obtained during his studies in Poland and Portugal. He gained experience in Silicon Valley and while running companies in many countries, including Poland, Portugal, the United States, and Great Britain. For over ten years, he has been helping startups, financial institutions, small and medium-sized enterprises to improve their functioning through digitization.