Guide To Professional Marketing Cover Letter [+ Free Templates]
By Karol Andruszków
Are you getting ready to look for a new job in the marketing industry? Or you may already have your dream job, but before applying for it, you want to make sure you do everything you need to get it. Then you absolutely must remember to create a cover letter! See how to create a professional marketing cover letter, with which you will increase your chances of getting the position you have in mind.
What is a cover letter?
A cover letter is a document that accompanies your resume when you apply for a job. Its purpose is to introduce you to the employer and explain why you are the best candidate for the job.
You can think of a cover letter as an expansion of your resume. In a CV, you actually put dry facts, like a list of your skills or accomplishments. A cover letter will show how your knowledge and experience can be used in the company you are applying to.
A cover letter is a document you can personalize for a specific job advertisement. It is in it that you directly address, for example, a recruiter and try to show them why you are the ideal candidate for the position.
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What should be included in a cover letter?
First, your cover letter should contain basic information about you - first name, last name, the position you are applying for, and your contact information.
Then, you should include an introduction in which you briefly introduce yourself.
Now you can go into detail. At this point, you should show why you care about working for a particular position and a particular company. You should also indicate why you are the ideal candidate.
At the very end, there should be a conclusion summarizing the letter and a call to action (e.g., making contact). Here, too, should be the signature of the letter's author.
✍ Cover letter vs. resume
A resume is a document that outlines your qualifications, including your work experience, education, and skills. A cover letter is a letter that accompanies your resume and introduces you to the employer.
What is the purpose of a cover letter?
The purpose of a cover letter is to introduce yourself and explain why you are interested in a particular position. It should also highlight your skills and experience that are relevant to the job. The cover letter shows why you should be chosen over other candidates.
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Cover letter for a marketer - why should you have one?
A cover letter is an essential tool for a marketer. It can help you stand out from the crowd, show your personality, and demonstrate your interest in the company you are applying to.
A well-written cover letter will show that you have the skills and experience necessary for the job and that you are a good fit for the company. It will also give the employer a chance to learn more about you and to decide if you are someone they would like to interview.
Cover letter for a marketing position - Full Guide
1. Cover letter: Heading
At the very beginning, you should include basic information about yourself. As with your resume, include your name and contact information. Here you can also include the position you are applying for.
In this place, there should also be information not only about you but also about the person to whom you are writing (e.g., the person responsible for HR). Put here also the details of the company to which you are applying.
You can do it in this order:
1. Your First and last name
2. Positions you're applying for
3. Your Phone number
4. Your Email Adress
5. Name of the person you are writing to
6. Position of the person you are writing to
7. Company name
8. Company address
*9. Date when you write the cover letter
⚡ BOWWE Tip:
You can also put the date of creation of the cover letter at the very beginning of the letter. The most important thing is that you do not forget about it, as it is one of the most essential elements of a cover letter.
2. Cover letter: Greeting
This part begins with the actual content of the cover letter. It should start with greetings to the recipient of the letter. This part of the letter may therefore look like this:
1. Dear [The name of the person you are addressing]
⚡ BOWWE Tip:
Who should you address in your letter? Browse the website of the company you want to apply to and its Linkedin. You should find information about the company's employees, including the HR department.
3. Cover letter: Opening
This part is a kind of introduction in which you should introduce yourself in more detail. Tell what you do or have done professionally. Briefly introduce your experience in the marketing industry. So this part includes:
1. State your profession and positions
2. Briefly tell about your experience
4. Cover letter: Middle paragraphs
This is the place where you should give specifics. Ideally, you should refer to the requirements in the job advertisement. Example:
→ Requirement - at least 2 experience in running marketing campaigns
→ Your answer - For over three years, I was responsible for running marketing campaigns, including creating a mailing campaign, increasing social media visibility, and supervising re-branding.
Be sure to include specific achievements and results in this section that support your skills and experience. You can present your experience based on the formula: the project = result. Example:
→ Thanks to the mailing campaign I organized, my client increased conversions on his site by 30%.
In this part of the letter, you should also tell why you are applying for this particular position. You may have been encouraged to do so by one of the marketing campaigns that this company conducted that caught your attention. Or it could be a company whose work you've admired for some time and have always dreamed of becoming a part of. Go for authenticity, and don't try to give false or misrepresented reasons that made you apply for the position.
To summarize the content of this section:
1. Refer to the requirements from the job advertisement
2. Present your experience supported by results/achievements
3. State your reasons for applying for the position
5. Cover letter: Closing
At the very end of your cover letter, place a call to action. You can express your openness to meet and discuss your candidacy in more detail. Example:
→ I'm open to a call where we can discuss my application in more detail.
So what, in a nutshell, should be in the closing section of a cover letter?
1. Call to action
6. Cover letter: Signature
Include your signature at the very end of the cover letter. You can simply write your name or include your electronic signature.
Some people put their contact information here again, but if you have already done it at the very beginning, there is no need to do it again. In summary - the end of the cover letter includes the following:
*2. Contact information
Marketing cover letter samples
Dear Mary Smith,
I am writing regarding the marketing position that you have open. I saw the job posting on the company website, and I would be an excellent fit.
I have a degree in marketing and have been working in the field for 5 years. I have a strong background in digital marketing and have been praised for my creative approach to marketing campaigns. I am confident that I can be an asset to your team and help contribute to your company's success.
In my career, I have conducted 13 marketing campaigns for small and medium-sized companies. The last campaign I ran involved the rebranding of a company, in which we increased the client's website traffic by 150% and a 27% increase in conversions.
My experience in running successful marketing campaigns will significantly support your company in acquiring more and more customers, for which we will carry out effective campaigns together.
Thank you for your time, and I look forward to hearing from you.
Dear John Marano,
I am writing regarding your recent opening for a marketing position. Based on my skills in social media marketing, I would be the perfect candidate for this role.
In my previous role as a marketing coordinator, I was responsible for increasing brands' online visibility. This experience has taught me the ins and outs of the marketing field, and I am confident that I can bring my knowledge to your company.
I recently increased online mentions for "Hi" by 40%. I also oversaw the brand's partnership with influencer Ellen Parker. This experience will help build a solid online image for your clients and build exciting collaborations.
I would love to discuss my qualifications further with you. Please don't hesitate to contact me at 1234 1234 1234 or louis.mail.com. Thank you for your time and consideration.
Hello Mr. Tom Madron,
I have a degree in marketing from a top-tier university and three years of experience working in a marketing agency "Spectrum". In my previous role, I was responsible for managing social media accounts, creating and executing marketing campaigns, and conducting market research. I have a strong understanding of the latest marketing trends, and I am confident I can help your team achieve its marketing goals.
As the person in charge of my current company's social media, I increased our number of followers from 5,000 to 37,000. I also established more than 6 influencer partnerships, which allowed us to triple the number of our clients.
In addition to my professional experience, I am a creative thinker with a passion for marketing. I am excited to use my skills and knowledge to help your company grow.
Thank you for your time and consideration. I look forward to hearing from you.
Get your marketing cover letter template!
You already know what a cover letter consists of and what a marketer should include in it. Now it's time for you to create your own cover letter. Take advantage of the free cover letter template for marketers!
Cover letter for a marketing job - Summary
For a marketer looking for a job, a cover letter is a valuable addition to their cv and portfolio. The cover letter is highly valued by recruiters, as it shows that the candidate cares about the position and also allows them to get to know the candidate and their aptitude more closely.
Even if the job advertisement does not require the inclusion of a cover letter, it is always worth doing so. At worst, it will simply be ignored, and at best, it will get you your dream job!