23+ Life-Changing AI-Powered Marketing Tools For 2023
23+ Life-Changing AI-Powered Marketing Tools For 2023
Karol Andruszków
01-12-2023
Reading time: 12 minutes
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In 2023, artificial intelligence is set to dominate the digital marketing landscape, and if you need to leverage it, you're missing out on a world of opportunity. 

 

From automating tedious tasks to unlocking valuable insights, these 23 AI marketing tools will transform how you do business and take your results to new heights. 

 

Get ready to revolutionize your marketing strategy and boost your ROI like never before. Let's dive in!

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Power Up Your Marketing Efforts With AI

If you're looking to take your marketing efforts to the next level, then it's time to embrace the power of artificial intelligence (AI). 


Of course, AI is only a panacea for some of your marketing woes. It's important to remember that these tools are only as effective as the strategy and goals behind them. 


To get the most out of AI-powered marketing, you need to clearly understand your target audience, your brand voice, and your marketing objectives. Only then can you start using the full potential of AI in your work.


With AI marketing tools, you can streamline your efforts, gain deeper insights into consumer behavior, and personalize your marketing strategies like never before. 


So why not try them and see how they can help you power up your marketing efforts with AI?

a)  AI tools for generating high-quality, engaging content

Robot clicking on a boton to publish

As you probably already know, people have started using gpt-3 ai writing tools like ChatGPT to create content that will allow them to, for example, build a blog with high-ranking articles. 

 

Why have AI tools become such a help for copywriters and creators of diverse content? 

 

One of the most important points is how amazingly they speed up the work. In a few minutes, you can generate several ideas for an article title, outline, and even the article with an introduction, multiple paragraphs, and a summary.

Of course, the content produced by AI will not be unique and completely original, but it can serve as a framework that you will complement with your own knowledge and experience. 

 

So, let's see what tools you should keep in mind when creating content.

1. AI writing tools

Copy.ai

Say goodbye to writer's block and endless brainstorming sessions. 

 

With Copy.ai, you can generate high-quality, engaging content in seconds. Input keywords or phrases, and let the AI do the rest. Copy.ai will help you create the perfect copy that resonates with your audience, from blog posts to social media captions.

 

Pricing: 

 

  • Free - $0/mo
  • Pro - $49/mo
  • Enterprise - Demo registration required

Writesonic

If you're tired of spending hours writing and editing content, it's time to try Writesonic. 

 

This AI-powered writing tool can generate everything from product descriptions to ad copy in minutes. With Writesonic, you can increase your productivity and focus on the big picture of your marketing strategy.

 

Pricing: 

 

  • Free Trial - $0/month
  • Long-form - $19 - 999/month, customize word limits
  • Custom Plan - Required contact with the sales

2. AI image and video creation tools

Lumen5

Bring your content to life with Lumen5. 

 

This AI-powered video creation tool can turn any blog post or article into an engaging video in minutes. With Lumen5, you can captivate your audience with stunning visuals and boost your social media engagement.

 

Pricing: 

 

  • Community - $0/mo
  • Basic - $29/mo 
  • Starter - $79/mo
  • Professional - $199/mo
  • Enterprise - Demo registration required

Canva

Designing eye-catching visuals has never been more accessible with Canva. 

 

With its intuitive drag-and-drop interface and AI-powered design suggestions, Canva helps you create professional-looking graphics and videos in minutes. Whether you need social media posts, banners, or infographics, Canva got you covered.

 

Pricing: 

 

  • Canva Free - $0/mo
  • Canva Pro - $12.99/mo 
  • Canva for Teams - $14.99/mo
  • Canva for Nonprofits - $0/mo, NFP submission requirement
  • Canva for Education - $0/mo, for teachers, schools and students

3. AI content optimization tools

MarketMuse

Rank your content with MarketMuse. 

 

This AI-powered optimization tool analyzes your content and compares it to your competitors, giving you valuable insights and recommendations for improvement. With MarketMuse, you can increase your website traffic and improve your content's relevance.

 

Pricing: 

 

  • Free - $0/mo 
  • Standard - $149 /mo
  • Premium - Custom plan with an annual commitment

Acrolinx

Make sure your content is on-brand and consistent across all channels with Acrolinx. 

 

This AI-powered optimization tool analyzes your content and provides suggestions for improvement, ensuring your messaging is always on point. With Acrolinx, you can strengthen your brand and increase customer engagement.

 

Pricing: 

 

  • Let know what you want through the contact form

b) AI tools for delivering personalized content and recommendations to customers

A robot sending DEAR ANNA to a girl through a net

In today's fast-paced and ever-changing marketing landscape, delivering personalized content and recommendations to customers has become a top priority for businesses looking to stay ahead of the curve. 

 

Thankfully, with the advent of artificial intelligence (AI), the process of creating and distributing personalized content has become more streamlined and efficient than ever before.

 

From machine learning algorithms to natural language processing (NLP) tools, the world of AI offers many options for businesses looking to power up their marketing efforts and deliver truly personalized experiences to their customers. Which ones are worth taking into consideration?

4. AI chatbots and virtual assistants

Chatfuel

Provide instant customer service and support with Chatfuel. 

 

This AI-powered chatbot platform allows you to create automated conversations that respond to real-time customer inquiries. With Chatfuel, you can increase customer satisfaction and save time on repetitive tasks.

 

Pricing: 

 

  • Business - $11.99/mo
  • Enterprise - $199/mo

Smartsupp

It's time to supercharge your customer engagement with Smartsupp.

 

Smartsupp is an AI-powered live chat tool that helps you connect with your website visitors in real-time, offering personalized support and assistance that can turn browsers into buyers. With Smartsupp, you can proactively engage with customers and address their needs, from answering questions to resolving issues and offering product recommendations.

 

Pricing: 

 

  • Free - $0/mo
  • Standard - $25.5/mo
  • Pro - $60/mo 
  • Ultimate - Required contact with the sales

5. AI recommendation engines

Sailthru

Deliver personalized content and recommendations to your audience with Sailthru. 

 

This AI-powered recommendation engine analyzes your customers' behavior and preferences, allowing you to provide targeted content and recommendations that drive engagement and loyalty.

 

Pricing: 

 

  • Demo registration required

Recombee

Boost your sales with a powerful recommendation engine - Recombee. 

 

This cutting-edge tool leverages machine learning algorithms to provide real-time personalized recommendations to your customers, helping you deliver a seamless shopping experience. 

 

With Recombee, you can easily integrate personalized recommendations into your website, mobile app, or email campaigns, driving higher engagement and conversions. Plus, with its intuitive dashboard and easy-to-use API, you can get up and running quickly.

 

Pricing: 

 

  • Standard - start from $99/mo
  • Plus - start from $899/mo
  • Pro - start from $1,499/mo

 

*Price depends on the amount of chosen page views per month

6. AI email marketing tools

Persado

Create more effective email campaigns with Persado. 

 

This AI-powered tool analyzes your audience and creates emotionally compelling email subject lines and content that resonate with your customers. With Persado, you can increase open rates and click-through rates and improve your overall email performance.

 

Pricing: 

 

  • Demo registration required

Phrasee

Get better results from your email campaigns with Phrasee. 

 

This AI-powered tool generates subject lines and email copy that drive engagement and conversions. With Phrasee, you can optimize your email. 

 

Pricing: 

 

  • Demo registration required

c) AI tools for analyzing performance and automating social media tasks

A robot holdong icons of social medias

As businesses continue to harness the power of social media to reach their target audience, analyzing performance and automating tasks, have become crucial for success. 

 

Fortunately, artificial intelligence (AI) advancements have brought forth a new wave of tools that can help you streamline your social media efforts. 

 

These tools utilize complex algorithms and machine learning techniques to parse through the vast amounts of data generated on social media platforms, providing insights and recommendations that would have been impossible to extract manually. 

 

With their ability to detect patterns and trends in user behavior, these tools can help you tailor your social media strategy to suit the unique preferences of your audience. And by automating routine tasks like scheduling posts and responding to comments, you can free up more time to focus on the creative aspects of your marketing campaign.

 

Let's dive into the best AI social media tools for your business.

7. AI social media management tools

Hootsuite

Streamline your social media management with Hootsuite. 

 

This AI-powered tool allows you to schedule posts, monitor mentions, and engage with your audience across multiple social media platforms from a single dashboard. With Hootsuite, you can save time and improve your social media performance.

 

Pricing: 

 

  • Professional - $99/mo
  • Team - $249/mo
  • Business - $739/mo
  • Enterprise - Demo registration required

Sprout Social

Maximize your social media impact with Sprout Social. 

 

This AI-powered tool provides valuable insights into your social media performance and helps you track your brand reputation. With Sprout Social, you can optimize your social media strategy and improve your customer engagement.

 

Pricing: 

 

  • Standard - $249/mo
  • Professional - $399/mo
  • Advanced - $499/mo
  • Enterprise - Demo registration required

8. AI social listening and sentiment analysis tools

NetBase Quid

Understand your customers better with NetBase Quid. 

 

This AI-powered social listening tool provides valuable insights into your customers' sentiment and preferences, allowing you to create more targeted and effective marketing campaigns. With NetBase Quid, you can improve your brand reputation and customer engagement.

 

Pricing: 

 

  • Demo registration required

Brandwatch

Stay ahead of the curve with Brandwatch. 

 

This AI-powered social listening tool allows you to monitor social media conversations and track your brand's sentiment in real-time. With Brandwatch, you can stay on top of industry trends and respond to customer feedback quickly and efficiently.

 

Pricing: 

 

  • Consumer Intelligence - Demo registration required
  • Social Media Management - Demo registration required
  • Full suite - Demo registration required

9. AI social media advertising tools

AdEspresso

Create more effective social media ads with AdEspresso. 

 

This AI-powered tool analyzes your audience and suggests the best ad format and targeting options for maximum engagement and conversions. With AdEspresso, you can save time and improve your ad performance.

 

Pricing: 

 

  • Starter - $49 
  • Plus - $99 
  • Enterprise - $259

Smartly.io

Automate your social media advertising with Smartly.io. 

 

This AI-powered tool allows you to create, manage, and optimize your social media campaigns at scale. With Smartly.io, you can increase your ad efficiency and ROI.

 

Pricing: 

 

  • Demo registration required

d) AI tools for data collection, analysis, and reporting

A robot holding a magnifyig glass on a text

Collecting, analyzing, and reporting data is critical to the success of any marketing strategy. But with so much information available, it can be overwhelming to manually sift through and extract insights. 

 

That's where AI comes in, offering a powerful set of tools that can help marketers streamline their data analysis and reporting processes. 

 

From natural language processing to predictive analytics, AI tools have the potential to unlock valuable insights and drive strategic decision-making. 

 

See what type of tools you can take advantage of.

10. AI analytics and reporting tools

Google Analytics 4

Get valuable insights into your website traffic with Google Analytics 4

 

This AI-powered tool provides detailed reports on your website's performance, including audience demographics, behavior, and conversion tracking. With Google Analytics, you can optimize your website and improve your marketing strategy.

 

Pricing: 

 

  • Free

Mixpanel

Track your user behavior and engagement with Mixpanel. 

 

This AI-powered analytics tool provides real-time insights into your users' actions and preferences, allowing you to create more personalized and effective marketing campaigns. With Mixpanel, you can optimize your user experience and drive growth.

 

Pricing: 

 

  • Free - $0
  • Growth - Start from $20/mo
  • Enterprise - Start from $1,667/mo

11. AI A/B testing and optimization tools

Optimizely

Optimize your website and user experience with Optimizely. 

 

This AI-powered A/B testing tool allows you to test different variations of your website and content, helping you make data-driven decisions that improve engagement and conversions. With Optimizely, you can create a more effective marketing strategy and drive growth.

 

Pricing: 

 

  • Web Experimentation - Require a request for the ability to view the price list
  • Feature Experimentation - Require a request for the ability to view the price list
  • Content Marketing Platform - Free trial 
  • Content Management System - Require a request for the ability to view the price list
  • Configured Commerce -  Require a request for the ability to view the price list
  • Customized Commerce - Require a request for the ability to view the price list

VWO

 

With VWO, you can conduct A/B tests, personalize your website, and gather real-time feedback from your visitors - all in one powerful and intuitive platform. Whether a small business or a large enterprise, VWO can help you boost your website's performance and achieve your marketing objectives.

 

Pricing: 

 

  • VWO Testing - Web
  1. Starter - $0/mo
  2. Growth - start from $356/mo
  3. Pro - start from $842/mo
  4. Enterprise - start from $1,461/mo
  • VWO Testing - Mobile App - start from $2,135/mo
  • VWO Testing - Server Side - start from $2,557/mo
  • VWO Insights - Web
  1. Growth - start from $331/mo
  2. Pro - start from $605/mo
  3. Enterprise - start from $1,171/mo
  • VWO Personalize
  1. Growth - start from $343/mo
  2. Pro - start from $614/mo
  3. Enterprise - start from $1,106/mo
  • VWO Deploy
  1. Growth - start from $132/mo
  2. Pro - start from $257/mo
  3. Enterprise - start from $460/mo

12. AI attribution modeling and conversion tracking tools

AdRoll

Track your advertising performance and ROI with AdRoll. 

 

This AI-powered attribution modeling tool provides insights into your customers' behavior and preferences, helping you understand how your advertising impacts their journey. With AdRoll, you can optimize your advertising strategy and increase your revenue.

 

Pricing: 

 

  • Marketing & Ads Plus - Calculation based on the traffic on your website
  • Ads - Pay as you go

Factors.ai

Say goodbye to tedious data analysis and hello to a streamlined, efficient workflow that puts you in the driver's seat thanks to Factors.ai. 

 

With Factors.ai, you'll have access to a powerful suite of AI-powered tools that help you make data-driven decisions, gain insights into your audience, and optimize your marketing campaigns like never before.

 

Pricing: 

 

  • Deanonymization
  1. Starter - $99/mo
  2. Professional - $179/mo
  3. Growth - $499/mo
  4. Custom - Demo registration required
  • Analytics & Attribution
  1. Starter - $399/mo
  2. Growth - $799/mo
  3. Custom - Demo registration required
  4. Agency - Demo registration required

Best AI marketing tools for every task - summary

23+ life-changing AI Marketing Tools

The power of artificial intelligence (AI) is here to revolutionize the way you do business.

 

Whether you're looking to optimize your email campaigns, provide 24/7 customer support, or increase sales with personalized product recommendations, there's an AI marketing tool out there that can help. 

 

So why wait? Power up your marketing efforts with AI today!

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Article by
Karol Andruszków

Karol is a serial entrepreneur, e-commerce speaker m.in for the World Bank, and founder of 3 startups, as part of which he has advised several hundred companies. He was also responsible for projects of the largest financial institutions in Europe, with the smallest project being worth over €50 million.

 

He has two master's degrees, one in Computer Science and the other in Marketing Management, obtained during his studies in Poland and Portugal. He gained experience in Silicon Valley and while running companies in many countries, including Poland, Portugal, the United States, and Great Britain. For over ten years, he has been helping startups, financial institutions, small and medium-sized enterprises to improve their functioning through digitization.

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