60 Thought-Provoking Blogging Statistics To Discover Right Now!

60 Thought-Provoking Blogging Statistics To Discover Right Now!

Karol Andruszków
Reading time: 7 minutes
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Blogging has been around for over two decades now and has undergone many changes in that time. But with the advent of social media, video content, and other digital marketing channels, there's a growing sentiment that blogging is no longer as relevant as it once was. But is this really the case? Let's take a closer look at the latest blogging stats to see what they tell us about the rise and fall of this age-old marketing channel.

Is Blogging Dead or Simply Evolving? 

Blogging is one of the most widely used digital marketing channels of all time. It has become a massive industry, with millions of bloggers creating content and driving traffic to their sites every day.


But despite its popularity, many are saying that blogging is no longer as relevant as it once was. With social media channels like Instagram, Twitter, and Facebook, people are able to share their thoughts and opinions in real-time, without having to create a blog post. And with the rise of video content and podcasting, and the popularity of Tik Tok, many are questioning whether blogging is still worth their time and effort. So what do the latest blogging statistics tell us about the future of this marketing channel? 

1. Blogging popularity statistics

Purple graphic with a pie chart filled to 68%, in the middle of which there is an icon depicting a website. The headline reads "Over 68% of responders believe that blogs give credibility to a website".

Blogging has been one of the most popular forms of online content for over two decades, and the numbers continue to grow every year. With the rise of the internet and the increasing number of people who use it, the popularity of blogging has skyrocketed, making it one of the most widely used digital marketing channels of all time. But just how popular is blogging now? Do people still view it as a successful strategy to build website traffic and drive users to their content?  


✍ Key takeaway:

Marketers and businesses can't get enough of blogging, and neither can your audience. With a staggering number of people preferring to get their information from blogs instead of boring old ads, it's clear that blogging is the way to go.


Just take a look at the sheer number of active blogs and blog posts being produced every day! That's proof positive that blogging is still the backbone of a winning digital marketing strategy.

2. B2B blogging statistics

Graphics with a purple background on which there is an image of a man with an upward arrow. The headline reads "Combined search traffic in the B2B sector makes up to 76% of all trackable traffic".

In today's digital age, blogging is a critical component for businesses looking to reach and engage with their target audience. With the number of active B2B blogs and blog posts on the rise, there's never been a better time to explore the world of B2B blogging.


✍ Key takeaway:

Blogging is a game-changer for B2B companies. With organic search driving high revenue, a significant portion of B2B search traffic, and long-form articles building credibility and authority, it's no wonder so many B2B e-commerce companies choose it as their go-to marketing strategy. B2B bloggers put in the time to craft compelling content and in return mind-blowing results. 

3. Blogging results statistics

Graphics with a light purple background on which there are two graphs in dark purple, one reaching 165%, the other 73%. You can see moving yellow balls in the graphs. The headline reads "Lead Growth".

Blogging is a powerful tool in the world of marketing and business, but how exactly does it drive revenue? From organic search to the influence on the purchasing process - let’s discover what’s making blogging a revenue-generating machine. 


✍ Key takeaway:

Blogging is a marketing powerhouse that drives results for businesses of all sizes. The majority of marketers recognize it as their top source of leads and the best way to achieve the biggest ROI. Especially lucrative are niches like food, lifestyle, travel, and arts&crafts. But there is still room for new, engaging content and making the first move as a blogger whose results soar year around. 

4. Blogging content statistics

Graphics with a light green background with 5 graphs in dark purple. The headline reads "What kind of content is the most effective?".

If the ideal length of article or type of content exists? No… or maybe. Let’s dive into what makes blog content so effective and learn all tips that will make every content hard to pass by.


  1. How-to articles (76%) 
  2. Lists (55%) 
  3. Guides & eBooks (long form) (43%) 
  4. News and trends (43%) 
  5. Opinion (38%) 
  6. Interviews (34%) 
  7. Gated content (27%) 
  8. Webinars (25%) 
  9. Infographics (24%) 
  10. Roundups (22%) 
  1. Guides & eBooks (35%) 
  2. Gated content (35 %) 
  3. Infographics (33%) 
  4. Roundups (32%) 
  5. Interviews (30%) 
  1. Finding time to create and promote content (52%) 
  2. Getting traffic and attracting visitors (46%)
  3. Creating quality content consistently (39%) 
  4. Creating enough content consistently (33%) 
✍ Key takeaway:

You can try out the most creative way to improve your content, but still quality is the number 1 for every recipient. With adding to it  consistent publishing, revitalizing old posts, adding eye-catching visuals, and incorporating video you make sure that every content that you create is addictive leaving users come back for more.

5. Blogging promotion statistics

Graphics with a lightgreen background on which there are 3 boards in dark purple and one in yellow.

Creating even the most engaging post in the world won't do anything if potential viewers don't know it exists. However, what is the best way to promote a blog that will provide a gigantic flow of traffic? Let's find out.


✍ Key takeaway:

With increasing competition it is getting harder and harder to create a successful blog in a short time. But there solution - now it's all about paid promotion, lengthy content, and killer headlines. "Why Posts," "What Posts," and infographics are the key to link building and social shares. With the addition of influencer outreach your chance for success increases rapidly!

6. Bloggers revenue statistics

Graphics with a purple background on which there is a figure of a man in white and behind him you can see graphics of yellow banknotes. On it is a bright purple board that says "Bloggers make an avarage of $45,000".

Is it worth trying to get into blogging for high earning? Is it still a lucrative part of content marketing? Many turn blogging passion into a profit machine. But how to get into it to make blogging your main source of income? 


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✍ Key takeaway:

Blogging as a monetization method is on fire. Most bloggers are motivated by making money, and with popular methods like Google AdSense and affiliate marketing, the earning potential is huge. But it's not just about ads and affiliate links, savvy bloggers are also selling their own products and services and putting a major emphasis on SEO. And if you want to take it to the next level? Email collection through subscription boxes is a must.

7. Some more statistics for blogging…

✍ Key takeaway:

Even when the majority of readers are skim readers you still have a high chance of spark their interest. Crank up the engagement with 7-minute posts while considering your branding so your audience can get to know you better!

Statistics about blogging - summary 

The rise and fall of blogging has been a tumultuous journey filled with ups and downs. The statistics show us that there is still a place for bloggers in today's digital landscape, but it is important to remain adaptable and stay ahead of the curve. Whether you're a seasoned blogger or just starting out, it's crucial to focus on providing high-quality content, utilizing effective monetization methods, and engaging with your audience. The blogging world is constantly evolving, but with the right approach, the sky's the limit.   

Article by
Karol Andruszków

Karol is a serial entrepreneur, e-commerce speaker m.in for the World Bank, and founder of 3 startups, as part of which he has advised several hundred companies. He was also responsible for projects of the largest financial institutions in Europe, with the smallest project being worth over €50 million.


He has two master's degrees, one in Computer Science and the other in Marketing Management, obtained during his studies in Poland and Portugal. He gained experience in Silicon Valley and while running companies in many countries, including Poland, Portugal, the United States, and Great Britain. For over ten years, he has been helping startups, financial institutions, small and medium-sized enterprises to improve their functioning through digitization.