How To Build a Business Portfolio That Gains Customers?
Karol Andruszków
08-08-2023
Reading time: 12 minutes
Photo representing the subject of the blog
Join our mail list!
Subscribe for weekly updates

SUBSCRIBE

Are you looking for ways to build a business portfolio that gains customers? If so, then you're in luck. In this article, I will show you how to create a portfolio that stands out from the competition and attracts new customers. With the help of these simple tips, you'll be well on your way to creating a portfolio that will help your business grow. 

What is a business portfolio?

A business portfolio is an essential tool for growing and scaling your business. It serves as a comprehensive collection of all your business investments, such as products and services, and the strategies and tactics used to achieve success. Taking a portfolio-based approach can create a powerful roadmap for business growth and get ahead of the competition. With a business portfolio, you can make informed decisions about the direction of your business and stay ahead of the curve. Its purpose is to best present your skills, achievements, and projects. It is to help you get your dream job, a large portion of orders, or new clients!

Business portfolio vs. product portfolio. What’s the difference? 

A business portfolio refers to the various businesses, products, and services a company owns or is responsible for. On the other hand, a product portfolio is a collection of products that a company produces and sells. Both portfolios have their own unique characteristics and serve different purposes. 

 

Ultimately, business and product portfolios are both integral tools for businesses to identify the most profitable opportunities and develop strategies to capture them. While they serve different purposes, both portfolios are essential for a company’s success.

What are the benefits of the business portfolio? 

A business portfolio is essential for any company looking to engage with clients and make a lasting impression. The benefits of having a business portfolio are numerous. 

 

Benefit #1: Clients can gain an understanding of the services provided, which can help them make an informed decision about whether or not to work with the company. 

 

Benefit #2: Showcasing the company's strengths and capabilities can help to create trust and build a positive relationship between the company and its clients.  

 

Benefit #3: Demonstrating to clients the company's commitment to quality and ability to meet customer demands. 

 

Benefit #4: Clients can use the portfolio to assess the company's overall capabilities and determine if it is the right fit for their needs.    

 

Benefit #5: It is an opportunity to show off the company's portfolio of projects and the success stories that they have achieved. This can be a powerful tool in convincing clients to make the right decision when working with the company.   

Ready to create a stunning Portfolio?
Create a professional portfolio and get seen online! Showcase your best projects in a beautiful gallery and attract more customers faster!

START NOW

How to create a business portfolio that stands out?

1. Define clear goals 

Creating a portfolio that reflects your goals and objectives is essential to success. It helps you stay focused and organized and can be a great way to track your progress. It also serves as a powerful marketing tool, giving potential customers and clients an insight into your business. 

 

By defining your goals and creating a business portfolio, you’ll be able to reach new heights of success. You’ll be able to easily track your progress and make changes as needed while also giving potential customers and clients an insight into your business. 

2. Research your audience 

Researching your audience is an essential part of creating a successful business portfolio. Start by identifying your target market, then determine their needs and interests. This will give you a better understanding of the types of projects and services you should promote.

 

You can also use surveys and interviews to understand your target audience better. Ask questions about their interests, needs, and preferences. This information can help you create a portfolio that speaks to them.

3. Prepare all materials 

Start by compiling the photos, graphics, and videos that best help to demonstrate your business’s successes and capabilities. If you’re offering a service, include examples of that service in action. If you’re selling products, including images of those products. Additionally, include any customer testimonials or awards that your business has earned. 

4. Publish your portfolio 

Sharing your business portfolio is a great way to spread the word about your offerings. How can you do it? 

 

1) Create informative, entertaining, and engaging content. This will help to keep people interested in your business and will help to drive more traffic to your site. You can create blog posts, videos, webinars, and other content to give potential customers insight into your business and what you offer. 

 

2) Use social media. You can post updates, images, and videos on your business’s social media channels to draw attention to your portfolio. You can also use social media to promote your content and interact with potential customers.

Business portfolio example

Example #1

Window browser with website template of real estate firm

Example #2 

Window browser with website template of geodetic service firm

Example #3

Window browser with website template of architecture firm

Don't waste time - Create a portfolio today! 

You don’t have to spend a lot of time and money to build a business portfolio that attracts customers. By following steps mentioned in this article, you can create a strong portfolio that will help you stand out from the competition, reach the right customers, and increase your sales. With the right portfolio, you can move forward with confidence and success. So why wait? Start building your business portfolio today and watch the customers come rolling in.

Article by
Karol Andruszków

Karol is a serial entrepreneur, e-commerce speaker m.in for the World Bank, and founder of 3 startups, as part of which he has advised several hundred companies. He was also responsible for projects of the largest financial institutions in Europe, with the smallest project being worth over €50 million.

 

He has two master's degrees, one in Computer Science and the other in Marketing Management, obtained during his studies in Poland and Portugal. He gained experience in Silicon Valley and while running companies in many countries, including Poland, Portugal, the United States, and Great Britain. For over ten years, he has been helping startups, financial institutions, small and medium-sized enterprises to improve their functioning through digitization.