A Step-by-Step Guide To Selecting a Website Creation Platform

A Step-by-Step Guide To Selecting a Website Creation Platform

Karol Andruszków
Reading time: 9 minutes
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With 71% of businesses already owning a website in 2023, and this number growing annually, having a website has become crucial for anyone looking to make an impact, from small business owners to freelancers. However, the journey to creating an effective online presence can often feel overwhelming, especially when trying to keep costs down and quality high. This guide simplifies that journey, offering a clear path through the myriad of website creation platforms available. 


Whether you're tech-savvy or new to the digital world, you'll find valuable insights on choosing the right platform that meets your needs, budget, and vision. Let's embark on this journey together to find your perfect website creation platform!

Diving deeper into the power of website creation platforms

Gone are the days when creating a website was a task reserved for the tech-savvy or those with deep pockets to hire professional developers. Today's website creation platforms are designed with the user in mind, offering drag-and-drop functionality, pre-designed templates, and intuitive interfaces (all this without the need to use any line of code!). This means that whether you're a boutique owner looking to expand your market, a freelance artist showcasing your portfolio, or a local non-profit aiming to spread the word, you have the power to create a stunning website that reflects your mission and style.

The revolution doesn't stop at accessibility. These platforms offer a wide collection of features tailored to diverse needs. From eCommerce solutions and appointment booking systems to blog functionalities and social media integration, the possibilities are vast. They don't just give you a space online; they equip you with the tools to engage, captivate, and grow your audience.


In essence, website creation tools are not just a solution for today but a partner in your long-term journey.

Why should you use website creation platforms?

website template with animation settings in BOWWE Website Builder

You might wonder, "Why opt for a website creation platform?" The answer lies in the sheer simplicity and speed these tools offer, making your entry into the digital world not just quicker but also more enjoyable. With around 18 million websites already built using just website builders, it's clear they're a popular choice for good reason.

First off, these platforms strip away the complexity of traditional web design thanks to no-code technology. No more grappling with code or technical jargon. Instead, imagine assembling your website with the ease of putting together a puzzle, where every piece fits just right. This simplicity means you can focus on what truly matters - your content and your audience.

Speed is another game-changer. Website builders can make creating a website up to 10 times faster than traditional methods. What might have taken weeks or even months can now be done in hours. This rapid turnaround is not just about getting you online faster; it's about responding quickly to market changes, updating your content on the fly, and staying ahead of the competition.


But what about the value? Beyond the time and hassle you save, these platforms are incredibly cost-effective. They cut out the need for expensive developers and designers, offering you professional results at a fraction of the cost. Plus, with a range of plans to suit any budget, getting online doesn't have to break the bank.


Website creation platforms are your shortcut to getting online. They're about empowering you to create a website that's not just fast and affordable but also a true reflection of your vision.

How to choose a platform for website creation - factors to consider

mockup and website with elements of website builder

1. Stable hosting

Your website's hosting is its home on the internet, and just like in real life, you want this home to be secure, reliable, and accessible. Most website creation platforms offer hosting as part of their package, taking the technical burden off your shoulders. This means you don't have to worry about your website crashing during high traffic periods or falling victim to security breaches. Plus, with most platforms offering 99.9% uptime, your site will be available to your audience whenever they need it.

2. Variety of website templates

collection of website templates from BOWWE

Imagine walking into a store where everything fits you perfectly. That's what it's like diving into the vast world of website templates offered by website creation platforms. Whether you're after a sleek, professional look for your consulting business or a vibrant, colorful design for your craft store, there's something for everyone. These templates are crafted by design experts, ensuring your website won't just function well — it'll look the part too. And the best part? You can often customize these website templates to your heart's content, ensuring your website is a true reflection of your style and brand. 

BOWWE stands out with its impressive collection of over 300+ high-quality templates for website creation, each crafted based on an in-depth analysis of various industries. These templates aren't just abundant; they're responsive and easily customizable to ensure your website looks great on any device and truly reflects your unique style. Dive into BOWWE's extensive selection and discover the perfect website template that resonates with your needs and industry!

Choose your website template!

3. Easy-peasy website creation

Imagine creating your website as easily as you make your morning coffee. That's the level of simplicity you should look for in a website creation platform, especially if you're someone who finds technology a bit intimidating. User-friendly interfaces are a godsend for small business owners who need to focus on their passion rather than puzzling over perplexing code. Look for website builders that offer drag-and-drop editors, intuitive controls, and straightforward navigation. This way, you'll spend less time wrestling with your website and more time connecting with your audience.

4. Cost-effectiveness

Your dream website shouldn't drain your wallet. That's why cost-effectiveness is key when choosing a platform for creating a website. Whether you're a budget-conscious small business owner or a freelancer watching every penny, you need a solution that gives you the most bang for your buck. But remember, cheap doesn't always mean cheerful. Balance is crucial; you want a platform that offers the essential features you need at a price that makes sense for you. Many platforms offer scalable pricing plans, so you only pay for what you need as your business grows. By choosing wisely, you're not just saving money — you're investing in a tool that will help propel your venture forward.

5. Freely customization and flexibility

website template for beauty salon website in BOWWE Builder

Your website is a reflection of your unique brand and personality. It's where customization and flexibility come into play. The best website creation platform lets you tweak and twist every aspect, from colors and fonts to page layouts, ensuring your digital space is as unique as you are. 

⚡ BOWWE Growth Hack:

The BOWWEs UI Kit is a game-changer in website customization, allowing you to redefine your website's branding and appearance in mere seconds! Simply select your desired colors, fonts, and the overall look for various elements in the UI Kit, and watch as these changes instantly transform your entire website.

Whether you're a boutique owner with a flair for design or a freelancer who wants to stand out, these platforms give you the tools to craft a site that resonates with your personal brand and connects with your audience on a deeper level.

Ready to create your dream Website?
Say goodbye to the hassles of coding and hello to a stunning, professional Website with top-notch SEO today!


6. Trampoline to scalability

As your venture grows, your website should grow with you. Scalability is crucial in a website creation platform. Whether you're adding new services, expanding your product line, or just expecting more traffic, your platform should be able to handle it all without skipping a beat. Look for platforms that offer easy upgrades, additional features, and the ability to handle increased demand. By choosing a scalable solution from the start, you're setting yourself up for long-term success and ensuring that your website can keep up with your ever-evolving business or project.

7. Automatic responsiveness

In a world where people browse the web on everything from smartphones to smart TVs, your website needs to look good and function well on any device. This is where responsiveness becomes essential. A responsive website automatically adjusts to fit the screen it's viewed on, ensuring a seamless experience for every visitor, whether they're on a desktop, tablet, or phone. 

⚡ BOWWE Growth Hack:

BOWWE's automatic responsiveness feature ensures your website looks impeccable on any device. With the ability to preview your site in desktop, phone, and tablet views without publishing, you have complete control over your website's appearance. Create confidence in BOWWE Builder, knowing every detail is crafted to perfection for an optimal viewing experience across all platforms.

When choosing a platform, make sure it prioritizes responsive design. After all, in the bustling online world, first impressions matter, and you want every interaction with your site to be a positive one.

8. SEO for unmissable presence

website with SEO settings from BOWWE Builder

Visibility is the currency in the vast online marketplace. That's where SEO, or Search Engine Optimization, comes into play. It's the magic that helps your site appear in search results when potential customers are looking for what you offer. The right website creation platform doesn't just help you build a site; it also provides SEO tools to increase your visibility. From helping you craft search-friendly titles and descriptions to guiding you on keyword usage, these platforms can be your ally in climbing the search engine ranks and getting noticed by more people.

⚡ BOWWE Growth Hack:

At BOWWE, optimizing your website for search engines is made simple with two distinct SEO modules: Basic SEO and Rocket SEO. The Basic SEO module covers all the essential settings, while Rocket SEO delves into more advanced techniques. With these tools at your disposal, you can confidently enhance your dietitian website's visibility, ensuring it reaches and resonates with your target clients effectively.

9. Features tailored to your needs and business

Every business or project is unique, and so are its website needs. Maybe you need an integrated booking system for your yoga classes, an online store to sell your handmade crafts, or a blog to share your culinary adventures. That's why it's crucial to choose a website creation platform offering features tailored to your specific requirements. Take the time to explore what different platforms offer and align those features with your goals. The right fit will not only make your life easier but also enhance your site's functionality, making it a powerful tool in achieving your vision.

10. Analytics to not miss a beat

Imagine having a crystal ball that shows who's visiting your website, what they're looking at, and how they found you. That's essentially what analytics tools offer. Built into many website creation platforms, these tools provide invaluable insights into your audience's behavior. 

⚡ BOWWE Growth Hack:

BOWWE's internal analytics module offers an exclusive window into your website's performance, giving you a detailed view of who's visiting, which pages are most popular, and much more. With BOWWE's internal statistics, you'll receive the most accurate insights available, surpassing other analytics tools. This feature ensures you're always informed and ready to optimize your site based on real user interactions and preferences.

You can see which pages are the most popular, how visitors navigate your site, and even what time of day they're most active. This information is gold dust when it comes to tailoring your content and strategy to meet your audience's needs. By understanding your visitors better, you can make informed decisions that enhance their experience and, in turn, the success of your website.

11. Helping hand (of just resources 💁) 

Even the most independent among us need a helping hand sometimes. When you're building your website, having access to robust customer support and a wealth of resources can make all the difference. Look for platforms that offer 24/7 support, extensive knowledge bases, and vibrant community forums. These resources are invaluable when you hit a snag or just want to learn how to make the most of your site. With the right support network, you're never alone on your website creation journey.

Spotlight on best website creation platforms

Choosing the right platform can feel like navigating a maze. To help you find your way, let's shine a spotlight on some of the best website creation platforms: BOWWE Builder, Wix, Webflow, WordPress, and Squarespace. Each has its unique strengths and considerations, so let's dive in and see which might be the perfect fit for you.

1. BOWWE Builder

website template in BOWWE Website Builder with editing panels

BOWWE Builder is your comprehensive solution for crafting a stunning online presence with ease. It boasts a collection of high-quality, easy-to-use templates that cater to various needs. Whether you're starting from scratch, customizing a template, injecting custom code, or utilizing ready-made widgets, BOWWE has you covered. Its automatic responsiveness ensures your site looks great on any device, while the two-tiered SEO modules cater to both basic and advanced optimization needs. Focused on delivering real results quickly, BOWWE is the ideal tool for driving sales, generating leads, and much more, making it an excellent choice for anyone eager to make their mark online.

2. Wix

screenshot of website of Wix

Wix is a versatile platform known for its extensive customization options and a wide range of features. It caters to both novices and those with some design experience, making it a popular choice for a variety of users.

3. Webflow

screenshot of website of Webflow

Webflow offers the power of custom design without the need for coding. It's particularly suited for users who want detailed control over their site's design and functionality, offering a more hands-on approach.

4. WordPress

screenshot of website of Wordpress

WordPress suits users looking for extensive customization and control. While it has a steeper learning curve, its vast plugin ecosystem and robust community support make it a go-to for many. It requires a bit more technical know-how, especially if you're venturing beyond the basics. Hosting is also separate, adding an extra step to the process.

5. Squarespace

screenshot of website of Squarespace

Squarespace is known for its stunning, professionally designed templates and intuitive interface. While it offers less customization than WordPress, it's perfect for those who prefer a more straightforward, design-focused platform.

Website creation platforms - summary

Website creation platforms offer more than just a means to build a website; they provide a comprehensive toolkit for launching and maintaining a dynamic online presence. As we've explored, the ease of use these platforms offer allows you to channel your energy and passion into creating content and engaging with your audience rather than getting bogged down by technical details. They respect your budget, offering cost-effective solutions that ensure you don't need to break the bank to make a mark online.

Ready to create your dream Website?
Say goodbye to the hassles of coding and hello to a stunning, professional Website with top-notch SEO today!


Moreover, the customization options are extensive, allowing your brand's personality and values to shine through every element of your website. From color schemes to layout designs, these platforms give you the control to make your website truly yours. And it's not just about looks; the powerful features available, from SEO tools to e-commerce capabilities, are designed to propel your success, helping you to reach wider audiences and achieve your goals more effectively.


In essence, choose a website creation platform according to your and your business important needs to make sure you will have all-in-one tool to craft stunning and high-performing website. 

Website creation platforms - FAQ 

Article by
Karol Andruszków

Karol is a serial entrepreneur, e-commerce speaker m.in for the World Bank, and founder of 3 startups, as part of which he has advised several hundred companies. He was also responsible for projects of the largest financial institutions in Europe, with the smallest project being worth over €50 million.


He has two master's degrees, one in Computer Science and the other in Marketing Management, obtained during his studies in Poland and Portugal. He gained experience in Silicon Valley and while running companies in many countries, including Poland, Portugal, the United States, and Great Britain. For over ten years, he has been helping startups, financial institutions, small and medium-sized enterprises to improve their functioning through digitization.