19 Must-Include Website Features List: Top Picks

Bringing users to your site and then getting them to stay longer than a few seconds may seem daunting. However, it doesn't have to be! There are a few essential website features that absolutely must be included on your website for you to achieve the kind of results you dream of. 

By including them on your website, you will not only increase the number of visits and time spent on your site by users but also lead to increased conversions - which will, of course, translate into your profits. Check out cool features for a website to make a real impact! 

Blogging is a fantastic way to share your thoughts, spread news, and even promote your business or products. Whether you're looking to build credibility or give your site a more personal touch, adding a blog as your website feature can really make a difference.

Did you know? A whopping 68.52% of people think blogs add credibility to a website, and 70% prefer getting information from blogs over traditional ads! 

A blog isn't just for written articles. It’s your space to post anything valuable to your audience—be it slideshows, photos, infographics, videos, or even webinars. Mixing it up not only keeps your content fresh but also engages different types of visitors.

Google, Bing, Yandex, and other search engines value frequently updated pages. Ironically, most sites on the Internet - including your competitors - are not generally updated. So if you often add new content to your website, search engines will notice your website's activity and reward you with an increase in its position in search results!

How can you use the News functionality in your business? 

a) Provide company news; information about the team, successes, and changes in the enterprise, 

b) Keep up-to-date news on current trends and innovations in the industry, 

c) Inform about special offers or discounts,

d) Share case studies of concluded/ongoing projects.

Including a Portfolio as one of your website features is an excellent strategy to showcase your capabilities to potential clients and differentiate yourself from competitors. When curating your portfolio, be sure to highlight your finest work—those projects that truly reflect your expertise and style.

This is a much-needed and valuable functionality for websites that sell various products or things and for sites that want to position themselves as a knowledge base for a particular field or topic. 

If you provide users, for example, with a tool, be sure to create tutorials that will allow users to learn how to use it properly and more quickly. In the case of BOWWE, we create such tutorials in several forms, including video and written instructions.

If your website is devoted to some specific topic like marketing, it is worth creating a separate sub-page, which will be a dictionary/glossary containing definitions of all terms that the user should know about the topic. Such a solution will allow you to effectively increase organic traffic to your website and show you as an expert in a particular field. 

When you're looking to buy a product or service, it's always helpful to hear what others have had to say about it. The same goes for your website – potential customers want to hear what others have had to say about your business before they decide to take the plunge and make a purchase. 

​Testimonials are one of the best website features. They are a great way to show your visitors that you're a credible business with satisfied customers. Testimonials can help build trust and encourage people to buy from you.

There are many benefits to adding a Chat to your website. With a Chat, you can answer any questions they may have and get feedback from them. This can be an excellent way to learn what your customers like and don’t like about your site.

Chat can also help keep your customers engaged. If they can chat with you directly, they will likely stay on your site and continue browsing. This can help increase your page views and conversion rate.

When creating a website, one of the most important things to add to a website is a Contact Form. This form allows website visitors to easily and quickly get in touch with you, whether they have questions, comments, or suggestions. 

Not only is it convenient for your website visitors, but it can also be helpful for you as the site owner. By having a Contact Form on your website, you can easily keep track of the inquiries you receive and then respond to them in a timely manner. 

When people visit your website, they may want to get in touch with you for a variety of reasons. Whether you're a small business owner or a blogger, it's important to include Contact Information on your website. This way, people can easily get in touch with you if they have any questions or comments.

What to consider in this feature? 

→ Address

→ Phone number 

→ E-mail 

→ Google Map 

→ Social media profiles

Social media sharing buttons are cool website features that can significantly enhance your site's engagement and visibility. By making it easy for website visitors to share your content with friends and followers on platforms like Facebook and Instagram, you're not just increasing traffic—you're boosting your site’s overall reach.

When it comes to selecting which social media buttons to include on your site, start with the basics: Facebook and Instagram are essential due to their vast user bases. Additionally, consider platforms that match your content's nature and your audience's interests. 

CTAs are one of the website must-haves because they encourage users to take a specific action, such as subscribing to a newsletter, making a purchase, or downloading a PDF.

There are many different CTA buttons, and each should be designed to encourage the user to take the desired action. Some of the most common types of CTA buttons include:

→ Buttons that say "Subscribe" or "Sign Up"

→ Buttons that say "Buy Now" or "Add to Cart"

→ Buttons that say "Download" or "Get Your Free Copy"

CTAs are a vital part of any website and should not be ignored.

When it comes to subscriber opt-in, there are a few things you need to keep in mind. First, you need to make it easy for your visitors to subscribe. This means including a prominently placed opt-in form on your website and making it easy to fill out. 

The second thing to remember is that you must offer something of value in exchange for subscribing. This could be anything from exclusive content to discounts on your products or services. 

The third and final thing to keep in mind is that you need to send out regular email updates to your subscribers. This could be once a week, once a month, or even once a day. The key is to send out valuable updates to your subscribers. 

If you follow these three tips, you'll be well on building a successful subscriber opt-in list.

Google Search Console is a free tool that helps you monitor your website's search performance. It shows you how your website performs in Google searches, how many impressions and clicks your website is getting, and which keywords are used to find your website.

Google Analytics is also a free tool that helps you monitor your website's traffic. It shows you where your website's traffic is coming from, how long people stay on your website, and what pages people visit most.

Both tools are part of the most important website features.

Just creating a website is only the first step to succeeding online. You also need to ensure that your site encourages visitors and, most importantly, interaction with it. 

The listed website features list will help you grow your business faster and more efficiently. So work on enriching it step by step with the best website features from my list, thus ensuring your site's dynamic and continuous development!