19 Marketing Trends For 2023 (Proof-Based with Stats)
19 Marketing Trends For 2023 (Proof-Based with Stats)
Karol Andruszków
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Want to shine with your marketing strategy in 2023? Then be sure to discover the newest marketing trends that will dominate this year. With their help, you'll effortlessly be able to establish effective marketing activities and achieve record-breaking results in no time! 

Thinking marketing in 2023 will mean...

Each year manifests itself with new trends or events that cause significant changes in the marketing industry compared to previous years. So what can be expected in 2023? Let's find out!

1. Building strong cooperation with influencers 

Yellow and green graphic with the words "93% influencers collaboration with influencers"

As many as 93% of marketers collaborate with influencers. 89% of them still want to do it in the coming year. Why is this type of promotion so popular? 


→ Influencers have a large social media following so this gives you access to a wide group of new audiences 

→ People trust influencers. More than 80% of consumers are more likely to buy products promoted by influencers 

→ Posts from influencers get an average of 8x more engagement than content created by the brand (source: Mediakix) 


You don’t even need to go right away to the most popular influencer, who may be harder to reach and require a high payment for cooperation. 56% of marketers are eager to work with micro-influencers, who also bring very good cooperation results as larger influencers. 

2. Leaning toward conversational marketing

Customers are not keen to wait for your answer for more than 10 minutes. That is why is so important to provide them with quick but helpful support 24/7. Today's customer wants to have the possibility to connect with the brand and establish longer communication with it. So how do you make it all possible? 


40% of marketers use chatbots, but this number will grow in the following years. Especially when up to 87.2% of consumers have neutral or positive experiences with this technology. Chatbots can answer questions, provide information, and make recommendations. They can also handle complaints and help customers resolve issues. Most importantly, they give fast replies and are available 24/7.

3. Showing care for social issues

Yellow and green graphic with the words "LGBTQ rights, race discrimination, climate change, gender inequality"

Customers are paying more and more attention to what values the brand represents. Moreover, up to 66% of people are willing to pay more if it means using brands that express concern for the values that are important to them. What values are taken into account? 


For Gen Z (50%) and Millenials (40%), this includes issues like LGBTQ rights, race discrimination, care for climate change, and so on. Businesses that want to stay competitive must make social responsibility a crucial part of their marketing strategy. This could involve committing to sustainable practices, supporting charitable causes, and using environmentally-friendly packaging.

4. Providing the right customer policy

According to 76%, companies need to conduct more serious activities to protect their customers' data. In recent years, there has been a sharp increase in concern over the privacy of consumers’ personal data. 


Many companies have made changes to their marketing practices, with an emphasis on protecting consumers’ privacy. This trend will continue in 2023 as consumers become increasingly aware of the risks of sharing their data. 


Companies that want to stay ahead of the curve must make privacy a top priority and find new ways to collect and use data without compromising consumers’ trust.

One way to do this is by using anonymized data, which can be used to create targeted ads without revealing any personal information. Another is to give consumers more control over their data, such as by allowing them to opt-out of data collection or providing clear and concise information about how their data will be used.


Ultimately, companies that want to succeed in 2023 will need to put the privacy of their consumers first. By doing so, they can build trust and create a more positive relationship with their customers.

5. Humanizing the brand

Consumers are interested in buying from companies that they feel share their values, and they are more likely to trust a company that seems to be made up of real people, not just a logo. To create this connection, brands will need to start being more transparent about their operations and showcasing the people behind the company. 


Up to 89% of marketers already create (and plan to increase) content based on this trend, and 16% will do this for the first time in 2023. This can be done through social media, employee profiles on the company website, and even video tours of the office.

6. Sparking engagement through interactive content

Yellow and green graphic with the text "81% marketers think interactive content is more engaging for users" and an eye graphic

According to 81% of marketers, interactive content is more engaging for users. They’re more likely to share it, and they’re more likely to remember it. Plus, it can help you learn more about your audience, which can help you create even more compelling content in the future. 


Interactive content is any content that encourages users to engage with it. This could be a quiz, a poll, a game, or even a simple survey. The key is that users can interact with the content in some way, whether by answering questions, playing games, or clicking through to learn more. Interactive content is a great way to stand out from the competition. 

7. Bringing virtual reality to life

In recent years, Virtual Reality (VR) has recently gained popularity, with new VR-based tools and apps popping up all the time. It is estimated that the number of online VR users will reach 25% (70.2 million) by 2023. This is likely because VR provides an immersive experience that can be pretty captivating. 


More than 91% of companies are already boosting or planning to use VR or AR technology. As a marketer, it's essential to stay up-to-date on the latest VR trends so that you can take advantage of this technology. VR can be great for product demonstrations, tutorials, or engaging VR-based marketing campaigns.

8. Utilizing AI for greater efficiency

Yellow-green graphic with the words "AI technology: rise the number of leads to 50%" and "reduce call times by 60%"

The global AI market is expected to grow to $1.81 trillion by 2030. Just between 2015 - 2019, the number of companies using AI services increased by 270%. In the coming years, artificial intelligence (AI) will play a role more significant role in marketing. 


Using AI technology has many benefits that marketers can’t miss out on. AI algorithms raise the number of leads by up to 50% and reduce call times by even 60%. The use of AI not only brings many advantages (for example, greater personalization of content) to customers but also to employees themselves by reducing the time to perform tasks and increasing their productivity.

9. Advertising with more natural, native ads

Native ads match the form and function of the platform they appear on. They are often less disruptive than traditional ads and can be more effective at reaching customers. 


47% of marketers believe that native advertising works and is effective. It is definitely a more customer-friendly type of promotion. People view native ads over 50% more than common display ads. In addition, they are responsible for up to an 18% increase in willingness to make a purchase. So is highly possible that people can expect to see more brands using native ads to promote their products on social media or external websites.

10. Expanding communication with customers to social media

Over 60% of customers want brands to offer customer service through their social media when already 90% of users have tried to communicate with the brand this way. The bad news is that less than 10% of customers were satisfied with the support provided by the brand through its social media. 


Social media is the perfect platform for customer service where people can get help with their problems quickly and easily. Social media also allows businesses to connect with customers on a personal level. This can help build customer loyalty and trust. This is backed up by the numbers - as many as 71% of customers are more likely to recommend a brand to their close ones if they have had a good experience with it through its social media.

11. Making sales through social media

In recent years, social media has become an increasingly important avenue for businesses to sell their products and services. 54% of users are looking for information about products they want to buy on social media. In fact, the avg value of an order placed by a customer from such platforms is $74.47


Given this growing trend, businesses should focus on social media marketing in 2023. Platforms like Facebook, Twitter, and LinkedIn offer vast potential audiences, and with the right strategy, companies can successfully reach and convert leads into customers. 

12. Taking advantage of Tik Tok's popularity

Yellow and green graphic with text "Tik Tok has hit the milestone of 1 billion active global users" with earth graphic

Several new social media platforms have come and gone in the past decade. But one platform that has been on the rise over the past few years and is showing no signs of slowing down – is TikTok.


TikTok is a very engaging platform. Users can watch short videos, and they can also create their own videos. This makes it a very interactive medium, and it allows businesses to connect with their audience in a more personal way. 


TikTok is especially popular with young people and has been referred to as the "next big thing" in social media. Many use it, even like search engines, claimed to be better than Google


Due to its growing popularity (1 billion active global users), businesses should start paying attention to TikTok and use it for marketing purposes. 56% of marketers that are already using this platform are planning to increase their activities on it in 2023

13. Still thriving video-based content

In today's world, video content is becoming increasingly popular. This is evident by the growth of platforms like YouTube and Tik Tok and the increasing use of video in marketing campaigns. For 87% of marketers, video is a proven way to increase traffic and generate higher ROI. As many as 90% of marketers who already use short-form video want to keep investing in this content in 2023


What's more encouraging - up to 88% of people say they made a purchase due to watching the brand's video. Video content is a great way to connect with your audience, build brand awareness, and generate leads. 

14. Betting on user-generated content

79% say user-generated content significantly impacts their buying decisions. People are more likely to trust content created by other consumers than brands. Additionally, social media has made it easier for people to share their opinions and experiences with others. This has resulted in a generation of consumers more likely to trust user-generated content than traditional advertising.


User-generated photos and videos are the UG content that most people want to see, up to 56%. Brands can take advantage of this. They don’t even have to spend much time creating their own content because users create these for them.

15. Creating content in podcast form

82.4% of listeners over seven hours a week listening to podcasts. People are more likely to remember information delivered in a podcast format, as it’s easier to retain than text. This makes podcasts a great way to share information about your business and educate your audience. 


Unlike other forms of marketing, podcasts can be listened to anywhere, at any time. This makes them a great way to reach people who might not usually be exposed to your business. 73% are most likely to listen to podcasts on their cell phones than at home. 

16. Maintaining (or creating) a valuable blog

Yellow and green graphic with "70% of people get information from blogs" and blog post graphic

There's a reason blogging has been around for so long: it works. As many as 70% of people get their information from blogs rather than traditional advertising


Businesses that blog receive even 126% more leads than those that don't. Blogging is a great way to build trust with your audience. When you blog regularly, you're showing your readers that you're an expert in your field. You're also giving them valuable information they can use in their lives.

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17. Conveying knowledge through infographics

Infographics are a great way to present complex information in an easy-to-understand way, and they are becoming increasingly popular for sharing knowledge online. 65% of marketers use infographics in their strategies. One of the benefits of using them is increasing website traffic (up to 12%) and sales (even up to 80%). 


Infographics can be used in various ways, including social media, email marketing, and website content. They are a great way to engage your audience and communicate complex information in a visually appealing way.

18. Getting ready to dominate voice search

In the United States alone, more than 135 million people use the voice search function. This means that businesses need to start adapting their marketing strategies to consider the increasing use of voice search. It is a new way to get traffic and make content more accessible. 


Over 50% of customers use voice assistance to run product research. Businesses should prepare for this by optimizing their websites for voice search and using voice-activated devices. Additionally, businesses should focus on creating concise and easy-to-understand content, as this is what users look for when using voice search.

19. Depending on SEO as a successful traffic source

Green graphic with the words "SEO activities produce up to 1000% more traffic than organic social media"

When as much as 68% of the online experience begins with a search engine, it's hard not to invest in SEO activities. Especially when over 50% of website traffic comes from organic traffic.


Investing in SEO should still be one of the top priorities of online businesses. It is a proven source of traffic and potential customers, which, moreover, if you do all the work yourself, costs nothing.


When done correctly, SEO activities produce up to 1000% more traffic than organic social media. By combining both ways of promotion, you can generate tremendous traffic and get tons of new customers.

Marketing Trends 2023 - summary 

The marketing landscape is always changing, and it can be hard to predict what will be popular in the next year, let alone five or ten. However, by taking a look at the trends that are emerging right now, we can get a sense of what might be popular in marketing in the near future. Let's quickly recall what will be hot in 2023:

Achieving success in 2023 doesn't involve incorporating every one of the listed trends into your marketing strategy.  It's more about being aware of what's important to your customers and whether any of these trends resonate with their expectations. If you follow this tip you won’t have to worry about getting a decent result for your business. 

Article by
Karol Andruszków

Karol is a serial entrepreneur, e-commerce speaker m.in for the World Bank, and founder of 3 startups, as part of which he has advised several hundred companies. He was also responsible for projects of the largest financial institutions in Europe, with the smallest project being worth over €50 million.


He has two master's degrees, one in Computer Science and the other in Marketing Management, obtained during his studies in Poland and Portugal. He gained experience in Silicon Valley and while running companies in many countries, including Poland, Portugal, the United States, and Great Britain. For over ten years, he has been helping startups, financial institutions, small and medium-sized enterprises to improve their functioning through digitization.





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