It’s not easy to create content that will attract tons of audiences. Fortunately, there are many proven ways to make this task easier. One of them is the so-called Power Words that enrich any content, making it more attractive to the recipient. But how to choose them according to our goals? You can learn about this and more in our article about irreplaceable Power Words.
Power Words are unique words that evoke strong emotions in the recipients. Copywriters and other content creators widely use them. Why? Because they work.
Often one word makes us take a specific action. Such as purchasing a product. Skillful use of Power Words can produce many positive outcomes. It can increase Click Through Rate or website conversion. However, if misused, they can also cause considerable damage. Fortunately, learning to use them properly is not very difficult or time-consuming, especially when there is a specific division.
All Power Words are assigned to specific categories. This is a division into the words:
1) Greed
2) Curiosity
3) Sloth
4) Lust
5) Vanity
6) Trust
7) Anger
8) Fear
Thanks so much easier to find the right words to the genre or subject matter of our content.
People don't like bland content. They want to read or watch something that will evoke emotions in them. Strong feelings are best. Therefore, the saturation of Power Words content will make them much more attractive and more eagerly watched. Remember how often you clicked a link simply because it caused disbelief, anger, curiosity, or fear. Indeed all this content had the Power Words in it, which caused all these reactions in you.
Power Words are a really effective way to attract audiences and make them stay with us longer.
Everywhere. The Power Words list is rich in different words that fit a great many contexts and formats. They are suitable both for purely entertainment topics and for those more serious. Here are some examples of where it is worth placing them:
1) Headlines
2) Subtitles
3) Newsletters
4) CTA Buttons
5) Names of products
We encounter Power Words more often than we think. We even used them many times completely unconsciously because we got used to using them in specific situations. Therefore, contrary to even their conscious selection, it should not cause significant difficulties.
To get started, you need to know well what your content is about, what you want to convey, and to whom you are addressing it. Only then will you be able to proceed to the actual selection of the right words.
Look at all the categories first (there are 8) and see if any of them match your content entirely. Thanks to this elimination, you will save yourself a lot of time.
Once you know which categories you will choose specific words from, you need to familiarize yourself with all the words in the chosen categories.
Review them again but limit yourself to those that previously caught your attention. Make sure that all of them are appropriate for the content you want to use them for.
Now you have your Power Words list ready. Depending on its length and the length of the content itself, you can use all of them or limit yourself to only those that will fit well with your content.
⚡Are the more Power Words, the better?
No! In the case of Power Words, the situation is similar to that of keywords. So there should be as many of them as are needed. If you bet on quantity and not quality, your content will suffer. It won't do you any good if you put countless Power Words in it, losing the value of the content at the same time. These kinds of words should be used with caution and per the needs. Only then will they work properly.
If this is your first time using Power Words or looking for a quick way to spice up your content, be sure to check out our list of the most influential and valuable keywords for each content!
Greed words have a significant effect on our desire to possess and acquire items, especially money. When used in shopping offers, consumers decide to buy more often, even if it is unnecessary.
Bargain, Before, Best, Big, Bonus, Cash, Cheap, Deadline, Discount, Don’t Miss Out, Double, Economica, Exclusive, Fast, Final, First, Gift, Giveaway, Greatest, Last Chance, Limited, More, New, Now, Premiere, Profit, Save, Special, Ultimate, Value
1. Last Chance! Don't miss out last day of the Spring Sale.
2. Congratulations! We have a huge bonus for you to use now!
3. Earn more: a quick and easy way to triple your savings
4. Your insurance expires. Extend it now and take advantage of the special price break
People are naturally curious. If they see an opportunity to discover a secret, they take advantage of it immediately. Words in this category only fuel this desire.
Banned, Be The First, Behind The Scenes, Controversial, Crazy, Eye-Opening, Hidden, Hilarious, Illegal, Limited, Myths, Private, Secret, Shocking, Spoiler, Top Secret, Unauthorized
1. Only here! See behind the scenes of the Oscars
2. Bizzare myths about the black market. Find out how it really is!
3. Stunning fireworks show! Book your tickets today.
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Nobody likes to work more than necessary, especially when they see an opportunity to facilitate their compulsory work. Creators willingly use this, promoting their content with words such as free, free, downloadable, templates, etc.
Accessible, Basic, Clear, Complete, Copy, Downloadable, Easy, Economical, Formula, Free, Gift, Guide, How-To, In Less Than, Instant, List, Now, Ready, Simple, Steps, Swipe, Template, Tools
1. Complete list of mandatory books for this year. Downloadable.
2. Complete the report by filling in the blanks in the template.
3. The best recipes for easy and light desserts! [Printable]
4. An all-inclusive vacation in Hawaii! Free flight - book now!
The words related to lust act on the senses. They don't have to be relevant only to controversial or sexual content. There are also words that will be suitable for a wide variety of content: cute, lonely, alluring, or forbidden.
Alluring, Captivating, Charismatic, Desire, Exotic, Exposed, Fascinating, Lonely, Lovely, Magnetic, Mind-Blowing, Obsession, Scandalous, Sex, Shameless, Steamy
1. Captivating pictures of Denmark. See the photo report.
2. Dirty secrets of Politicians. Do you know them all?
3. Behind the scenes of detaining a famous celebrity. Uncensored photos!
4. Lovely ways to make a mouthwatering family dinner
Vanity is an essential part of purchasing decisions. That is why it is worth using words related to it when creating content to convince someone of something. Make your offer more attractive to them.
Ahead Of the Game, Amazing, At The Top, Attractive, Beautiful, Bold, Boost, Brilliant, Effective, Epic, Fearless, Genius, Good-Looking, Gorgeus, Sensational, Smart, Strong, Stunning, Successful, Ultimate
1. Smart ways to successfully get rid of headaches. Check them all!
2. A epic triumph one of the largest corporations in America.
3. A jaw-dropping result of a world football player. It was a spectacular victory!
4. How to start a moneymaking business? 7 brilliant ideas
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Your audience must trust you, regardless of whether you offer them knowledge, services, or products. Words of trust will help you convince even the most unconvinced that you are trustworthy.
According To, Approved, Authentic, Because, Best, Best Selling, Cancel Anytime, Case Study, Expert, Improved, Lifetime, Official, Privacy, Refund, Reliable, Research, Results, Safety, Secure, Tested, Verify, Wordwide
1. Security of your website. How do you take care of it?
2. According to experts, global warming can mitigate.
3. Anonymous research on trust in the health service [Online]
4. How do the biggest brands deal with the image crisis? Case Study - Nike
Anger often causes us to act on the spur of the moment. Therefore, it is a great idea to evoke this emotion when we want the recipient to, for example, click on the link immediately after seeing it. Words of anger may not apply to every context, but they are essential to influencing your audience.
Abuse, Arrogant, Broke, Brutal, Bully, Corrupt, Evil, Fear, Hate, Lies, Loser, Lying, Pitiful, Victim, Violent, Waste, Weak, Worst, Wounded
1. 10 Disgusting Lies All Of Us Told
2. The Worst Ways To Get Your Audience. Never use them!
3. How not become a victim of bank fraud? Expert Advises
4. Wastage Food: An Brutal Problem of Today's World
Like anger, fear also causes us to act without thinking. Often, out of fear alone, we prepare in advance for things that may happen to us. We are looking for proven ways to avoid mistakes or quickly fix those already committed.
Apocalypse, Armageddon, Assault, Blood, Catastrophe, Corpse, Crazy, Crisis, Danger, Death, Devastating, Dumb, Epidemic, Fail, Fired, Fool, Hurricane, Lawsuit, Mistake, Murder, Nightmare, Painful, Panic, Scary, Victim, Warning, Wounded
1. The worldwide crisis is coming: Frightening predictions of experts for 2022
2. How to protect yourself from a lawsuit? Proven advice from a lawyer!
3. A scary book by a young debutant. Now in the sale!
4. How Can I Avoid a Painful Breakup? 5 Proven Ways
Power Words are a straightforward yet effective way to create compelling content. I can be used in any message with any topic. It is worth remembering them every time we build something to win a considerable number of recipients. With them, each content will gain a new momentum!
Article by
Karol Andruszków
Karol is a serial entrepreneur, e-commerce speaker m.in for the World Bank, and founder of 3 startups, as part of which he has advised several hundred companies. He was also responsible for projects of the largest financial institutions in Europe, with the smallest project being worth over €50 million.
He has two master's degrees, one in Computer Science and the other in Marketing Management, obtained during his studies in Poland and Portugal. He gained experience in Silicon Valley and while running companies in many countries, including Poland, Portugal, the United States, and Great Britain. For over ten years, he has been helping startups, financial institutions, small and medium-sized enterprises to improve their functioning through digitization.
