How to create a perfect Meta Title?
BOWWE tutorials
Welcome to our collection of online lessons. We’ve created these to help you learn the best practices and get the most out of BOWWE. Come back here whenever you want!

How to create a perfect Meta Title?

Meta Title (Page Title or Title tag) is one of the most important tags of your website. It defines the name under which every single subpage appears to web users in a search engine. Also, search engine robots use Page Title to define the topic of your page and position it more efficiently. For these reasons, the meta title is an extremely important ranking factor that affects a site's visibility in a search engine.


In this tutorial, you'll learn how to edit an existing meta title and create a new, perfect one in BOWWE Web Builder.

What is Meta Title and how does it look?

All pages that display when a user types a specific phrase in a search engine, have unique, (though usually similar-sounding) meta titles.


Besides being a ranking factor, the meta title also affects the click-through rate (CTR), which is the number of clicks your site gets from users looking for specific search results. The "better" your meta title is (e.g., more intriguing, attention-grabbing, curiosity-inducing or overlapping with what the user is looking for), the more clicks your site is likely to receive!


For this reason, optimizing meta titles is a very important step in your SEO. See how to do it at BOWWE.

How to edit Meta Title in BOWWE?

It takes less than a minute to change the meta title in BOWWE. Here's what you need to do:

Log in to BOWWE.
Open your website in the Builder.
From the right side panel, select PAGES.
Find the subpage which Meta Title you want to edit and open its Settings.

Go to the Basic SEO / Rocket SEO tab (depending on your BOWWE plan).


Change the Meta Title in the appropriate place (marked on screen). Above you may see a preview of how your site will appear in search results.


Click SAVE to save your changes.


Click PUBLISH to publish your page in Search with the updated meta title.

Remember about:

  • In search results, below the meta title users see meta description, which optimization can also significantly increase your site's CTR! Learn how to change it in this tutorial!


Now you know how to edit your site's Meta Title in BOWWE!