How to create a blog post?

What you'll learn

Adding an article in BOWWE Blog Builder

Building your article structure in BOWWE Blog Builder

Having a blog on your site is one of the easiest and cost-effective ways to build brand authority, customer relationships and increase organic traffic.

With BOWWE Blog Builder, you can easily and quickly create your own blog and start adding your articles! In this tutorial, you'll learn how to create new blog posts, structure them effortlessly without coding, and optimize them following the best SEO practices.

Tip

If you haven't set up a blog on BOWWE yet - here you’ll learn how to do it.

Adding an article in BOWWE Blog Builder

General

Select Blog Posts from the Left Panel.

Click Add New Post.

Name your Post in the Page Name window for you to easily identify the post.

Add a Post Title. This is the meta title and will be visible for your readers and in search results.

Provide an URL to your article.

⚡ BOWWE Expert Tip:

The URL should be easy to type by a user looking for that specific article and we advise for it to not be longer than 3 words.

Additionally it’s within best practices to nest your article links inside a blog. This will make articles easier to identify and search for. To do this, simply add blog/ nesting before your address, for example: blog/your-article-address

Add a post description to quickly summarize what your article is about. This field acts as a meta description and is crucial in great SEO placement.

Learn more

How to Write Meta Description

Provide an image for your article. Simply click on a post cover area. You can upload your own image, choose from integrated libraries or generate new images using our AI Image Generator.

Add image alternate text for better SEO positioning.

Add Tags to use them as keywords.

Layouts

Choose a layout of your article:

a. Blank page - is the simplest layout containing only BODY where you can add your content (Note that all layouts contain a BODY for you to edit).

b. Top header - adds a BLOG_HEADER Section above the BODY. Any article using this layout will inherit the same BLOG_HEADER with all its content, so you can make it once and use it on every article moving forward. To optimize usage of this article common region we advise taking full advantage of our dynamic blog widgets.

Learn How

c. Left column top and Right column top - in addition to BLOG_HEADER, those layouts also have SIDE_PANEL which also stays unchanged between articles using this common region. It’s mostly used for plugging blog categories, recommending other articles and asking readers to subscribe to your newsletter.

d. Left column and Right column - do contain SIDE_PANEL without BLOG_HEADER.

e. Left column top in and Right column top in - are variation of Left column top and Right column top but the difference between those sets is the SIDE_PANEL goes all the way to the top of the page and BLOG_HEADER is set to the side alongside BODY.

Note:

All of those layouts also use BLOG_FOOTER which is a common region available only in blog articles and is located at the bottom of the article, below BODY and above Footer (BLOG_FOOTER and Footer are different elements). For BLOG_FOOTER we recommend adding a section with recommended articles for your readers to stay a bit longer with your products.

For layouts with Side Panels there also is a section where you can set the width of your Side Panel in correlation to the entire page width.

Site Composition lets you disable Navbar and Footer from your article if you choose so.

Social Media

This area lets you see how your post will look posted on your social media page. The content here will be the same as in the General settings, but you can change those elements if you wish to tailor your content towards specific social media.

Rocket SEO

This Section is available only for paid projects. For more information go to our pricing page.

Upgrade your project

This section helps you maintain your post’s positioning in search engines, but in more detail than in General settings and Social Media settings. This section lets you influence canonical URLs, hide pages from search engines, and include custom code for better traffic data procurement.

Learn more about maintaining your SEO

How to optimize your website for SEO

Authors

The Author settings let you Create Profiles for your redaction team and assign any of those profiles as the author of any specific article. From there you can add a dynamic widget on your article and display your authors automatically.

AI Blog Translation

Keeping a blog website often requires having multilanguage articles. Thanks to our AI Blog Translator you can translate your articles to all languages you need with just a few simple clicks.

Building your article structure

That was a lot of theory, let’s now put it into practice. In this section, we’ll show you an example of creating a blog article. Feel free to modify those guidelines or straight up create your own concept.

Open your article inside BOWWE Blog Builder. For this example, we have chosen the Right column top as our layout.

From the widget library open the Blog tab. Most of the widgets here are only available on the article page since they are connected to article settings.

The first element to greet our readers will be the Header so let’s start with it. Select Blog Photo widget and drop it into BLOG_HEADER. This widget will automatically change itself to the image chosen in the article settings, so you don’t have to update the article structure for every article.

Underneath the image drop a Blog Title Widget. The content of this widget will be automatically taken from the post title in article settings.

Add Created date widget and Reading time widget.

Add an Author widget.

Note:

Don’t forget to style your section so it matches your website aesthetic and is pleasing for your readers.

Now let’s go for the Side Panel. Add Categories.

Now add Blog Articles to promote the most recent articles.

Lastly add a Contact Form with just a mail requirement as a way for your reader to sign up for a newsletter.

Now that common regions are done, we can focus on creating our content. Give your article text, heading, and image widgets, and fill it with as much information as you need. Remember to style everything for mobile devices.