The world of AI is evolving faster than ever. Every few months, we hear about new breakthroughs, models, and tools shaking up the tech industry. But recently, one name has been making a lot of noise: DeepSeek. You might be wondering: What is DeepSeek all about? Why is everyone suddenly talking about this AI tool from China?
Let’s dive in and break down what DeepSeek is, how it’s disrupting the AI industry, and why it’s getting attention from tech leaders, governments, and developers worldwide.
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What is DeepSeek?

At its core, DeepSeek is an AI development lab based in Hangzhou, China, founded by Liang Wenfeng. It specializes in creating large language models (LLMs), similar to what you see with ChatGPT from OpenAI or Claude from Anthropic. These models are designed to understand and generate human-like text, solve complex reasoning tasks, and even create digital content such as images and code.
But what makes DeepSeek a big deal is how they approach AI. Instead of spending billions, they managed to develop their leading models, like the DeepSeek V3 and R1, with a budget of under $6 million. These models are highly efficient and have been open-sourced, allowing developers and businesses to use and customize them.
DeepSeek isn't just about affordability. It’s also about performance. The company’s newest reasoning model, R1, is designed to think through tasks step-by-step, a feature known as "chain of thought" (CoT) reasoning. This approach helps the AI provide more logical and accurate responses, reducing errors often seen in other models.
Who own DeepSeek?
DeepSeek founder is Liang Wenfeng, a visionary entrepreneur who made his fortune in AI-driven quantitative trading with his hedge fund, High Flyer. Wenfeng’s expertise in finance and technology led him to pursue a new challenge—building a next-generation AI company capable of competing with global tech giants.
Liang Wenfeng’s strategy of low-cost AI development combined with open access models has made him one of the most talked-about AI founders in recent history. His company’s ability to innovate despite global sanctions has tech leaders and governments paying close attention.
Why is DeepSeek a big deal?

You may be wondering, why is DeepSeek such a big deal? The short answer is that it’s doing what many thought was impossible—developing state-of-the-art AI on a shoestring budget and disrupting the business models of industry giants like OpenAI and Google. Let’s explore the key reasons why DeepSeek is shaking up the tech world.
1. Cost efficiency
One of the biggest reasons why DeepSeek is a big deal is its unbelievably low development cost. Most AI companies, including OpenAI, spend hundreds of millions of dollars to train their large language models. DeepSeek, however, managed to develop its R1 model with less than $6 million, using a strategy called "mixture-of-experts."
This method allows DeepSeek’s AI to only activate certain parts of its model at any given time, significantly reducing the need for expensive hardware. For small businesses and developers who can’t afford premium APIs, this approach opens doors to affordable AI without sacrificing performance.
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2. Open source development
Another major factor in what makes DeepSeek important is its open-source policy. Unlike companies that tightly guard their models, DeepSeek’s code is available to developers who want to modify or build on it. This fosters collaboration, promotes transparency, and provides an alternative to proprietary systems like OpenAI’s GPT-4.
By making its models open source, DeepSeek has gained support from tech enthusiasts who value freedom and control over the tools they use. It’s a stark contrast to other AI platforms where users have little insight into how the technology works behind the scenes.
When an AI model is open source, it means its source code is available for anyone to view, modify, and use. This offers several key advantages:
- Customization: Developers can tailor the model to fit their specific needs.
- Transparency: Users can inspect the code to understand exactly how the model operates.
- Innovation: By allowing the community to contribute improvements, open-source models evolve faster and benefit from diverse expertise.
3. Geopolitical significance
The success of DeepSeek AI is also a geopolitical story. The U.S. has imposed multiple sanctions to limit China’s access to advanced AI hardware like Nvidia GPUs. Despite these restrictions, DeepSeek has managed to create competitive AI models that rival U.S. tech leaders. This development has sparked concern in Washington, with some calling it a “Sputnik moment” for AI.
4. Market disruption
DeepSeek's release of R1 didn’t just impact AI development—it disrupted global tech markets. Companies like Microsoft, Nvidia, and Meta saw their stock values drop as investors questioned whether billion-dollar AI investments were sustainable. DeepSeek’s cost-effective approach proved that AI innovation doesn't always require massive resources, shaking up confidence in Silicon Valley’s business models.
Since then, competitors like OpenAI have responded by cutting prices and releasing more affordable models. The AI market is on the verge of a price war, with DeepSeek leading the charge to make AI more accessible to a wider audience.
5. Accessibility and privacy options
DeepSeek offers multiple options for users, including free and premium services. Unlike some AI providers, it also supports local deployment, meaning users can run models entirely on their own machines. This feature is crucial for privacy-conscious individuals and businesses that don’t want their data stored on cloud servers.
However, it’s important to note that if you use DeepSeek’s cloud-based services, your data may be stored on servers in China, which raises privacy concerns for some users. For those who prioritize data security, the ability to run DeepSeek locally is a significant advantage.
DeepSeek vs OpenAi
Now comes the big question: Is DeepSeek better than ChatGPT? Both platforms excel in different areas, so let's look at the key comparisons to help you decide which is right for your needs.
1. Performance
- DeepSeek R1 excels at step-by-step reasoning through tasks, making it ideal for complex queries that require detailed analysis.
- ChatGPT, on the other hand, is better suited for casual conversations, storytelling, and general-purpose Q&A. If you need a model that can engage in friendly, conversational interactions, OpenAI's ChatGPT might feel more natural.
While tools like DeepSeek and ChatGPT focus on general AI capabilities, BOWWE Builder takes AI a step further by integrating smart AI-powered tools like AI Text Generator, AI Image Generator or AI powered translation directly into its platform. These features help entrepreneurs, designers, and businesses automate content creation and enhance their digital projects effortlessly. With BOWWE’s AI tools, anyone can create professional-grade websites and marketing materials without needing technical skills!
2. Cost
- OpenAI’s GPT-4 and related APIs are notoriously expensive, especially for businesses with high usage.
- In contrast, DeepSeek offers much lower pricing, with API costs that are often a fraction of OpenAI’s rates. This makes it a strong choice for budget-conscious users who need powerful AI without breaking the bank.
3. Accessibility and customization
- DeepSeek is designed with open-source principles in mind. You can run the models locally, ensuring privacy and full control over your data. This is a major advantage for businesses that handle sensitive information.
- OpenAI, by contrast, keeps its models proprietary, which means users have less access to the internal workings of the technology. While OpenAI has released some open-source tools in the past, they’ve been limited compared to what DeepSeek offers.
4. Privacy and data security
- DeepSeek has faced criticism for storing cloud-based user data in China, which raises security concerns for some users. However, if privacy is a top priority, DeepSeek’s ability to run models locally gives you an edge over OpenAI.
- OpenAI, though not free from privacy debates, stores its data within jurisdictions like the U.S. and Europe, which may feel safer to certain users.
For businesses and developers who prioritize cost efficiency, open source, and customization, DeepSeek is a top contender. If you’re looking for user-friendly conversations and polished chat experiences, ChatGPT may still be the better option.
Ultimately, both platforms have their strengths, and competition between them is driving improvements across the board.
DeepSeek cost
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DeepSeek’s pricing is designed to be competitive, especially for developers and businesses looking for scalable AI solutions without hefty costs. DeepSeek’s pricing is based on the number of tokens used (both input and output).
a) DeepSeek Chat Model (DeepSeek-V3):
- $0.07 per million input tokens (cache hit) and $0.27 per million input tokens (cache miss).
- $1.10 per million output tokens.
- Ideal for conversational AI, customer support bots, and general text generation.
b) DeepSeek Reasoning Model (DeepSeek-R1):
- $0.14 per million input tokens (cache hit) and $0.55 per million input tokens (cache miss).
- $2.19 per million output tokens.
- This model incorporates Chain of Thought (CoT) reasoning, making it suitable for complex logic-based tasks and problem-solving.
How to sign up for DeepSeek?

- Head to the DeepSeek homepage.
- Choose the option to create an account.
- Depending on which country you want to register from, different options may be available: using a phone number, email or Google account.
- Fill out a short form with your information. For security, DeepSeek may ask you to verify your email before completing the sign-up.
- After registering, you’ll be directed to the dashboard with chat!
How to use DeepSeek?
1. Text generation and reasoning tasks

- Generate blog posts, articles, or product descriptions.
- Answer complex questions with step-by-step reasoning, thanks to its chain-of-thought process.
- Create summaries, translations, or technical documentation.
To get started, simply input your prompt, and DeepSeek will generate a logical, detailed response.
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- Creating SEO-optimized and engaging content automatically.
- Generating captivating headlines, descriptions, and full articles.
- Helping businesses craft compelling copy that converts visitors into customers.
Whether you're a small business owner or a content marketer, this tool makes writing effortless!
2. DeepSeek image generation
You might be wondering, can DeepSeek create images? Yes, it can! DeepSeek has rolled out an image generation tool that allows users to create custom visuals based on textual descriptions. This is especially useful for marketers, content creators, and designers looking to automate parts of their creative workflow.
Need high-quality images without spending hours designing? BOWWE's AI Image Generator lets you:
- Generate professional-looking visuals in seconds.
- Customize images based on your style and brand.
- Save time and money by reducing the need for graphic designers.
This feature is perfect for web designers, marketers, and business owners looking to create engaging websites and promotional content!
3. Integration with APIs

- Obtain your API key from the dashboard.
- Refer to the API documentation for sample code and integration guidelines.
- Implement the API in your applications for tasks such as text automation or image processing.
4. Local deployment for privacy
- Download the DeepSeek model from the official site.
- Follow the installation instructions provided in the documentation.
- Use the local interface to access all major features without needing an internet connection.
How to access DeepSeek's open source code?

- Visit the official DeepSeek repository on a code-sharing platform (e.g., GitHub or their official site).
- Download the model files and documentation for local use.
- Review any licensing terms, as DeepSeek may have guidelines for commercial use of its models.
Is DeepSeek safe to use?
1. Data privacy concerns
However, there’s a solution for privacy-conscious users: local deployment. By running DeepSeek’s models on your own machine, you can keep all data securely on your local system without sending it to external servers.
2. Model security
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3. Censorship and ethical concerns
4. DeepSeek ban
Examples of actions taken include:
- U.S. government agencies restricting DeepSeek usage within federal departments.
- European Union regulators investigating compliance with GDPR (General Data Protection Regulation).
- Companies with strict data protection policies advising against using cloud-based AI services like DeepSeek.
DeepSeek: A game-changer or a security threat?
By now, you’ve seen how DeepSeek has become one of the most talked-about players in the AI world. From its cost-effective models to open-source innovation, this AI platform is challenging the status quo established by tech giants like OpenAI and Google.
DeepSeek offers something unique for a variety of users. However, as with any powerful tool, DeepSeek comes with considerations. There are valid concerns about data privacy, censorship, and regulatory restrictions in certain regions. Yet, the company’s ability to innovate under these challenges has made it a global force in the race for AI dominance.
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DeepSeek - FAQ
What is DeepSeek?
DeepSeek is a Chinese AI company that develops large language models (LLMs) similar to OpenAI’s ChatGPT. It offers cost-effective, open-source AI models, including DeepSeek-V3 for chat-based applications and DeepSeek-R1, a reasoning model designed for complex problem-solving.
Is DeepSeek open source?
Yes, DeepSeek is open source, meaning its AI models, source code, and documentation are publicly available. Developers can modify and run the models locally, unlike proprietary AI models such as ChatGPT, which have restricted access.
Is DeepSeek better than ChatGPT?
It depends on your needs. DeepSeek offers lower pricing, open-source access, and local deployment options, making it a great alternative for developers and businesses. ChatGPT (OpenAI), on the other hand, provides a more polished user experience, better conversational fluency, and broader commercial adoption.
Why is DeepSeek banned?
DeepSeek has faced bans and restrictions in some regions due to data privacy concerns. Since its servers are located in China, some governments worry about potential government access to user data. Additionally, its AI models follow Chinese government censorship rules, limiting discussions on sensitive topics.
Is DeepSeek legal in the US?
Yes, DeepSeek is legal in the US, but government agencies and companies handling sensitive data are advised to avoid using its cloud-based services. However, users can legally download and run DeepSeek models locally for better privacy and control.
Is DeepSeek safe to use?

Karol is a serial entrepreneur, e-commerce speaker m.in for the World Bank, and founder of 3 startups, as part of which he has advised several hundred companies. He was also responsible for projects of the largest financial institutions in Europe, with the smallest project being worth over €50 million.
He has two master's degrees, one in Computer Science and the other in Marketing Management, obtained during his studies in Poland and Portugal. He gained experience in Silicon Valley and while running companies in many countries, including Poland, Portugal, the United States, and Great Britain. For over ten years, he has been helping startups, financial institutions, small and medium-sized enterprises to improve their functioning through digitization.